Mountain bike clothing brands in New Zealand:Which are most popular?
In September 2026, Mons Royale was the most searched mountain bike clothing brand in New Zealand, accounting for 78.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Fox Racing showed up in every answer. Mons Royale was recommended most often, coming first in one out of four responses that gave a list.
Mons RoyaleShare of searches 78.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Ground EffectShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Troy Lee DesignsShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Fox RacingShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DHaRCOShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Fox Racing appeared every time. Mons Royale was recommended most often, coming first in one out of four answers that gave a list. Fox Racing was second, and DHaRCO was third. Endura, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mons Royale1st
- Fox Racing2nd
- DHaRCO3rd
- Ground Effect4th
- Troy Lee Designs5th
Endura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mountain bike clothing brands in New Zealand?”
Asked ChatGPT
“What's the best mountain bike clothing brand in New Zealand for trail riding?”
Searched Google, AI Overview
“mountain bike clothing nz”
Searched Google, AI Overview
“bike shorts nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mountain bike clothing brands do people search for most?
This chart shows how often people search Google for each mountain bike clothing brand by name. Each line represents a brand's share of searches for all six mountain bike clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mons Royale, Ground Effect, Troy Lee Designs, Fox Racing, DHaRCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mons Royale | Ground Effect | Troy Lee Designs | Fox Racing | DHaRCO | Endura |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 10.8% | 8.7% | 7.2% | 7.2% | 2.5% |
| Nov 2025 | 65.9% | 8.7% | 6.2% | 6.2% | 11.2% | 1.8% |
| Dec 2025 | 73.2% | 9.8% | 7% | 3.8% | 4.6% | 1.6% |
| Jan 2026 | 70.9% | 10% | 8.1% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 70.3% | 8.3% | 8.2% | 5.4% | 5.4% | 2.4% |
| Mar 2026 | 74.5% | 7.4% | 7.2% | 3.9% | 4.8% | 2.1% |
| Apr 2026 | 76.1% | 8.2% | 5.8% | 3.9% | 3.9% | 2.1% |
| May 2026 | 75% | 10.3% | 5.7% | 3.8% | 3.8% | 1.3% |
| Jun 2026 | 76.7% | 8.4% | 6% | 4% | 3.2% | 1.7% |
| Jul 2026 | 82.1% | 6.4% | 4.2% | 3.4% | 2.3% | 1.5% |
| Aug 2026 | 81.5% | 5.2% | 5.2% | 3.4% | 1.9% | 2.8% |
| Sep 2026 | 78.6% | 6.2% | 6.1% | 4.1% | 3.3% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 9.3K | -18.3% | -2.9 points | |
| 2, held 2nd | 6.2% | 730 | 0% | +0.9 points | |
| 3, held 3rd | 6.1% | 720 | 0% | +0.9 points | |
| 4, held 4th | 4.1% | 480 | 0% | +0.6 points | |
| 5, moved from 6th to 5th | 3.3% | 390 | +50% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.8% | 210 | -46.2% | -1 pointsmoved from 5th to 6th |
78.6%
Held 1st. 9.3K estimated branded searches, -18.3% vs prior month. Share -2.9 points.
6.2%
Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.9 points.
6.1%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.
4.1%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
DHaRCO3.3%
Moved from 6th to 5th. 390 estimated branded searches, +50% vs prior month. Share +1.4 points.
6.
Endura1.8%
Moved from 5th to 6th. 210 estimated branded searches, -46.2% vs prior month. Share -1 points.
Which brand is most popular in search among mountain bike clothing brands in New Zealand?
6 brands
In September 2026, Mons Royale was the most searched among mountain bike clothing brands in New Zealand, with an estimated 9.3K branded searches, 78.6% of all searches for the six we track. Ground Effect is in 2nd place, 72.5 percentage points behind at 6.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Mons Royale | 63.6% → 78.6% | 82.1%Jul 2026 | 63.6%Oct 2025 | 1st |
| Ground Effect | 10.8% → 6.2% | 10.8%Oct 2025 | 5.2%Aug 2026 | 2nd |
| Troy Lee Designs | 8.7% → 6.1% | 8.7%Oct 2025 | 4.2%Jul 2026 | 3rd |
| Fox Racing | 7.2% → 4.1% | 7.2%Oct 2025 | 3.4%Aug 2026 | 5th → 4th |
| DHaRCO | 7.2% → 3.3% | 11.2%Nov 2025 | 1.9%Aug 2026 | 4th → 5th |
| Endura | 2.5% → 1.8% | 2.8%Aug 2026 | 1.3%May 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Mons Royale’s share of searches among mountain bike clothing brands in New Zealand increased from 63.6% to 78.6%.
- Across the 12 months ending September 2026, Ground Effect’s share of searches among mountain bike clothing brands in New Zealand decreased from 10.8% to 6.2%.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand decreased from 8.7% to 6.1%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand decreased from 7.2% to 4.1%.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand decreased from 7.2% to 3.3%.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands in New Zealand decreased from 2.5% to 1.8%.
- Across the 12 months ending September 2026, Mons Royale’s share of searches among mountain bike clothing brands in New Zealand peaked at 82.1% in July 2026 and was lowest at 63.6% in October 2025.
- Across the 12 months ending September 2026, Ground Effect’s share of searches among mountain bike clothing brands in New Zealand peaked at 10.8% in October 2025 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand peaked at 8.7% in October 2025 and was lowest at 4.2% in July 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand peaked at 7.2% in October 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, DHaRCO’s share of searches among mountain bike clothing brands in New Zealand peaked at 11.2% in November 2025 and was lowest at 1.9% in August 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among mountain bike clothing brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Fox Racing rose from 5th to 4th among mountain bike clothing brands in New Zealand.
- Across the 12 months ending September 2026, DHaRCO fell from 4th to 5th among mountain bike clothing brands in New Zealand.
How did search popularity change for New Zealand mountain bike clothing brands in September 2026?
6 changes
In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.
In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%.
In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.
In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.
In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%.
In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%.
Compare popularity between leading brands
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