Ground Effect vs Troy Lee Designs:Which is more popular?
In September 2026, Ground Effect and Troy Lee Designs were level in searches among mountain bike clothing brands in New Zealand, with an estimated 730 versus 720 branded searches, at 6.2% and 6.1% of the total. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Ground Effect appeared in three of the five answers and Troy Lee Designs in two. Ground Effect and Troy Lee Designs were each mentioned first in two of the four answers.
Who do people search for more?
Ground Effect and Troy Lee Designs are searched for about as often as each other.
Who does AI mention more?
Ground Effect, mentioned in 3 of 5 answers, Troy Lee Designs in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top mountain bike clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ground Effect was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ground Effect and Troy Lee Designs were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mons Royale1st
Fox Racing2nd
DHaRCO3rd- Ground Effect4th
Troy Lee Designs5th
Endura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mountain bike clothing brands
5 answers
Asked ChatGPT
“Which mountain bike clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mountain bike clothing brands in New Zealand?”
Asked ChatGPT
“What's the best mountain bike clothing brand in New Zealand for trail riding?”
Searched Google, AI Overview
“mountain bike clothing nz”
Searched Google, AI Overview
“bike shorts nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ground Effect or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Ground Effect and Troy Lee Designs by name. Each line represents a brand's share of searches for all six mountain bike clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ground Effect, Troy Lee Designs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mons Royale | Ground Effect | Troy Lee Designs | Fox Racing | DHaRCO | Endura |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 10.8% | 8.7% | 7.2% | 7.2% | 2.5% |
| Nov 2025 | 65.9% | 8.7% | 6.2% | 6.2% | 11.2% | 1.8% |
| Dec 2025 | 73.2% | 9.8% | 7% | 3.8% | 4.6% | 1.6% |
| Jan 2026 | 70.9% | 10% | 8.1% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 70.3% | 8.3% | 8.2% | 5.4% | 5.4% | 2.4% |
| Mar 2026 | 74.5% | 7.4% | 7.2% | 3.9% | 4.8% | 2.1% |
| Apr 2026 | 76.1% | 8.2% | 5.8% | 3.9% | 3.9% | 2.1% |
| May 2026 | 75% | 10.3% | 5.7% | 3.8% | 3.8% | 1.3% |
| Jun 2026 | 76.7% | 8.4% | 6% | 4% | 3.2% | 1.7% |
| Jul 2026 | 82.1% | 6.4% | 4.2% | 3.4% | 2.3% | 1.5% |
| Aug 2026 | 81.5% | 5.2% | 5.2% | 3.4% | 1.9% | 2.8% |
| Sep 2026 | 78.6% | 6.2% | 6.1% | 4.1% | 3.3% | 1.8% |
How has the Ground Effect and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- Ground Effect was ahead of Troy Lee Designs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ground Effect’s share of searches among mountain bike clothing brands in New Zealand moved from 10.8% to 6.2%, and its estimated monthly branded searches moved from 890 to 730.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand moved from 8.7% to 6.1%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand mountain bike clothing brands in September 2026?
2 changes
In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%.
In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ground Effect’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ground Effect
2 branded search terms
- ground effect
- ground effect cycling
Troy Lee Designs
1 branded search term
- troy lee designs
Other head-to-heads among mountain bike clothing brands
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