Brandwave

How popular isDainese?

In September 2026, people searched for Dainese by name about 390 times in New Zealand, a 13.3% decrease from the previous year. These searches made up 8.8% of all New Zealand kidney belt brand searches, placing Dainese third out of three brands. When we asked both ChatGPT and Google AI Overviews about kidney belt brands, Dainese did not appear in any of the answers.

Search and AI answers in September 2026

Dainese is the third most searched of 3 competitors and not listed in any AI answer.

  1. AlpinestarsShare of searches 76.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Fox RacingShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. DaineseShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kidney belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dainese did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. Fox Racing1st
  3. Dainese–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fox Racing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dainese0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kidney belt brands

5 answers

  • Asked ChatGPT

    “Which kidney belt brand should I buy in New Zealand?”

    1. 1Alpinestars
    2. 2Fox Racing

  • Asked ChatGPT

    “What are the best kidney belt brands in New Zealand?”

    1. 1Fox Racing
    2. 2Alpinestars

  • Asked ChatGPT

    “What's the best kidney belt brand in New Zealand for motorcycle riding?”

    1. 1Alpinestars

  • Searched Google, AI Overview

    “best kidney belt”

    1. 1Fox Racing

  • Searched Google, AI Overview

    “motorcycle kidney belt”

    1. 1Alpinestars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kidney belt brands compete with Dainese?

Dainese against kidney belt brands in New Zealand, by month

Share of searches by month for Alpinestars, Fox Racing, Dainese. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsFox RacingDainese
Oct 202570.9%17.9%11.2%
Nov 202568.7%21.1%10.2%
Dec 202574.6%13.4%12%
Jan 202675.1%13.1%11.8%
Feb 202674.2%16.1%9.7%
Mar 202677.2%14%8.8%
Apr 202675%15.4%9.6%
May 202675.9%14.9%9.3%
Jun 202676.3%15%8.8%
Jul 202677.1%14.9%8%
Aug 202677.6%14.1%8.2%
Sep 202676.5%14.6%8.8%

  1. 1.Alpinestars

    76.5%

    Held 1st. 2.5K estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  2. 2.Fox Racing

    14.6%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Dainese

    8.8%

    Held 3rd. 290 estimated branded searches, +3.6% vs prior month. Share +0.6 points.

Compare popularity between Dainese and its closest rivals

Every comparison with Dainese

7 comparisons

How has branded search demand for Dainese changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dainese in New Zealand fell from 450 to 390.
  • Across the 12 months ending September 2026, Dainese’s share of searches among kidney belt brands in New Zealand decreased from 11.2% to 8.8%.
  • Across the 12 months ending September 2026, Dainese’s share of searches among kidney belt brands in New Zealand peaked at 12% in December 2025 and was lowest at 8% in July 2026.

How did search popularity change for New Zealand kidney belt brands in September 2026?

3 changes

  1. In September 2026, Dainese gained share of searches among kidney belt brands in New Zealand, from 8.2% to 8.8%.

  2. In September 2026, Fox Racing gained share of searches among kidney belt brands in New Zealand, from 14.1% to 14.6%.

  3. In September 2026, Alpinestars lost share of searches among kidney belt brands in New Zealand, from 77.6% to 76.5%.

How are Dainese’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Dainese’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dainese
  • dainese boots
  • dainese gloves
  • dainese helmet
  • dainese jacket
  • dainese moto jacket
  • dainese riding gear
  • dainese sizing

Do you work for Dainese? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dainese compete?

Dainese is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Motorcycle gear brands3rd of 86.9%Show ranking
Kidney belt brands3rd of 38.8%Shown above
Creator with pink hair and a pink jacket

Is Dainese your brand?

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