Arai vs Dainese:Which is more popular by branded search in New Zealand?
In August 2026, Dainese had more branded searches than Arai among motorcycle gear brands in New Zealand. Dainese was estimated to have 420 branded searches compared to Arai’s 320, and held a 5.4% Share of Search versus Arai’s 4.1%.
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Which is more popular in search, Arai or Dainese?
Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dainese, Arai. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | REV'IT! | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 25.4% | 7.4% | 6.1% | 3.4% | 5.2% |
| Nov 2025 | 53.3% | 25.9% | 6.9% | 5.6% | 3.3% | 5% |
| Dec 2025 | 55.2% | 22.1% | 8% | 5.9% | 4% | 4.7% |
| Jan 2026 | 54.6% | 24.2% | 6.7% | 4.5% | 4.5% | 5.5% |
| Feb 2026 | 54.8% | 23.2% | 6.2% | 6.9% | 3.5% | 5.5% |
| Mar 2026 | 57.1% | 24% | 5.4% | 5.1% | 3.3% | 5.1% |
| Apr 2026 | 54.3% | 24.5% | 6.1% | 6.4% | 3.4% | 5.4% |
| May 2026 | 53% | 27.4% | 5.5% | 4.7% | 3.5% | 5.9% |
| Jun 2026 | 54.8% | 25.9% | 5.6% | 5.3% | 3.2% | 5.2% |
| Jul 2026 | 54.6% | 25.8% | 6% | 5.6% | 3.4% | 4.6% |
| Aug 2026 | 57.2% | 24.4% | 5.4% | 4.6% | 4.3% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Arai and Dainese comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Arai took it in May 2026, Dainese took it in June 2026.
- Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 7.4% to 5.4%, and its estimated monthly branded searches moved from 550 to 420.
How did search popularity change for New Zealand motorcycle gear brands in August 2026?
3 changes
In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arai’s and Dainese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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