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Motorcycle gear brands in New Zealand:Which brands are most popular in search?

In August 2026, Alpinestars was the most searched among motorcycle gear brands in New Zealand, with an estimated 4.4K branded searches and 57.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Alpinestars57.2%
  2. Shoei24.4%
  3. Dainese5.4%
  4. HJC4.6%
  5. REV'IT!4.3%
  6. Arai4.1%

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Share of SearchLeaderboard

Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motorcycle gear brands in New Zealand, by month

Share of Search by month for Alpinestars, Shoei, Dainese, HJC, REV'IT!, Arai. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsShoeiDaineseHJCREV'IT!Arai
Oct 202552.5%25.4%7.4%6.1%3.4%5.2%
Nov 202553.3%25.9%6.9%5.6%3.3%5%
Dec 202555.2%22.1%8%5.9%4%4.7%
Jan 202654.6%24.2%6.7%4.5%4.5%5.5%
Feb 202654.8%23.2%6.2%6.9%3.5%5.5%
Mar 202657.1%24%5.4%5.1%3.3%5.1%
Apr 202654.3%24.5%6.1%6.4%3.4%5.4%
May 202653%27.4%5.5%4.7%3.5%5.9%
Jun 202654.8%25.9%5.6%5.3%3.2%5.2%
Jul 202654.6%25.8%6%5.6%3.4%4.6%
Aug 202657.2%24.4%5.4%4.6%4.3%4.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Alpinestars

    57.2%

    held 1st · 4.4K estimated branded searches · +16.2% vs prior month · +2.6 points

  2. 2.Shoei

    24.4%

    held 2nd · 1.9K estimated branded searches · +5% vs prior month · -1.4 points

  3. 3.Dainese

    5.4%

    held 3rd · 420 estimated branded searches · 0% vs prior month · -0.6 points

  4. 4.HJC

    4.6%

    held 4th · 360 estimated branded searches · -7.7% vs prior month · -0.9 points

  5. 5.REV'IT!

    4.3%

    moved from 6th to 5th · 330 estimated branded searches · +37.5% vs prior month · +0.8 points

  6. 6.Arai

    4.1%

    moved from 5th to 6th · 320 estimated branded searches · 0% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among motorcycle gear brands in New Zealand?

In August 2026, Alpinestars was the most searched among motorcycle gear brands in New Zealand, with an estimated 4.4K branded searches and 57.2% estimated Share of Search within this set. Shoei is in 2nd place, 32.9 percentage points behind at 24.4% Share of Search.

New Zealand motorcycle gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Alpinestars52.5% → 57.2%57.2%Aug 202652.5%Oct 20251st
Shoei25.4% → 24.4%27.4%May 202622.1%Dec 20252nd
Dainese7.4% → 5.4%8%Dec 20255.4%Mar 20263rd
HJC6.1% → 4.6%6.9%Feb 20264.5%Jan 20264th
REV'IT!3.4% → 4.3%4.5%Jan 20263.2%Jun 20266th → 5th
Arai5.2% → 4.1%5.9%May 20264.1%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Alpinestars’ estimated Share of Search among motorcycle gear brands in New Zealand increased from 52.5% to 57.2%.
  • Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 25.4% to 24.4%.
  • Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 7.4% to 5.4%.
  • Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 6.1% to 4.6%.
  • Across the 11 months ending August 2026, REV'IT!’s estimated Share of Search among motorcycle gear brands in New Zealand increased from 3.4% to 4.3%.
  • Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 5.2% to 4.1%.
  • Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 27.4% in May 2026 and was lowest at 22.1% in December 2025.
  • Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 8% in December 2025 and was lowest at 5.4% in March 2026.
  • Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 6.9% in February 2026 and was lowest at 4.5% in January 2026.
  • Across the 11 months ending August 2026, REV'IT!’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.2% in June 2026.
  • Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 5.9% in May 2026 and was lowest at 4.1% in August 2026.
  • Across the 11 months ending August 2026, REV'IT! rose from 6th to 5th among motorcycle gear brands in New Zealand.
  • Across the 11 months ending August 2026, Arai fell from 5th to 6th among motorcycle gear brands in New Zealand.

How did search popularity change for New Zealand motorcycle gear brands in August 2026?

  1. In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.

  2. In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.

  3. In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.

  4. In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.

  5. In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.

  6. Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

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