Brandwave

How popular isShoei in search?

In August 2026, there were an estimated 1.9K branded searches for Shoei in New Zealand which held steady over the last 11 months. Shoei holds 24.4% estimated Share of Search among New Zealand motorcycle gear brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Alpinestars57.2%
  2. Shoei24.4%
  3. Dainese5.4%
  4. HJC4.6%
  5. REV'IT!4.3%
  6. Arai4.1%
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Which motorcycle gear brands compete with Shoei?

Shoei against motorcycle gear brands in New Zealand, by month

Share of Search by month for Alpinestars, Shoei, Dainese, HJC, REV'IT!, Arai. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsShoeiDaineseHJCREV'IT!Arai
Oct 202552.5%25.4%7.4%6.1%3.4%5.2%
Nov 202553.3%25.9%6.9%5.6%3.3%5%
Dec 202555.2%22.1%8%5.9%4%4.7%
Jan 202654.6%24.2%6.7%4.5%4.5%5.5%
Feb 202654.8%23.2%6.2%6.9%3.5%5.5%
Mar 202657.1%24%5.4%5.1%3.3%5.1%
Apr 202654.3%24.5%6.1%6.4%3.4%5.4%
May 202653%27.4%5.5%4.7%3.5%5.9%
Jun 202654.8%25.9%5.6%5.3%3.2%5.2%
Jul 202654.6%25.8%6%5.6%3.4%4.6%
Aug 202657.2%24.4%5.4%4.6%4.3%4.1%
Sep 2026——————

  1. 1.Alpinestars

    57.2%

    held 1st · 4.4K estimated branded searches · +16.2% vs prior month · +2.6 points

  2. 2.Shoei

    24.4%

    held 2nd · 1.9K estimated branded searches · +5% vs prior month · -1.4 points

  3. 3.Dainese

    5.4%

    held 3rd · 420 estimated branded searches · 0% vs prior month · -0.6 points

  4. 4.HJC

    4.6%

    held 4th · 360 estimated branded searches · -7.7% vs prior month · -0.9 points

  5. 5.REV'IT!

    4.3%

    moved from 6th to 5th · 330 estimated branded searches · +37.5% vs prior month · +0.8 points

  6. 6.Arai

    4.1%

    moved from 5th to 6th · 320 estimated branded searches · 0% vs prior month · -0.5 points

Compare search popularity between Shoei and its closest rivals

How has branded search demand for Shoei changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shoei in New Zealand held steady at 1.9K.
  • Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 25.4% to 24.4%.
  • Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 27.4% in May 2026 and was lowest at 22.1% in December 2025.

How did search popularity change for New Zealand motorcycle gear brands in August 2026?

  1. In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.

  2. In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.

  3. In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.

  4. In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.

  5. In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.

  6. Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

How is Shoei measured?

Brandwave collects information about searches that people make online using Shoei’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • neotec 2 shoei
  • shoei
  • shoei boots
  • shoei ex zero
  • shoei glamster
  • shoei helm
  • shoei helmets com
  • shoei moto helmet
  • shoei motorcycle jacket
  • shoei near me
  • shoei neotec 3
  • shoei nxr2
  • shoei nz
  • shoei rf 1400
  • shoei riding gear
  • shoei x spr pro
  • shoei x15

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How the Brand Demand Index is measured

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