How popular isHJC in search?
In August 2026, there were an estimated 360 branded searches for HJC in New Zealand which is down 20% over the last 11 months. HJC holds 4.6% estimated Share of Search among New Zealand motorcycle gear brands and is ranked 4th of 6 competitors for search popularity.
Alpinestars57.2%
Shoei24.4%
Dainese5.4%
HJC4.6%
REV'IT!4.3%
Arai4.1%
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Which motorcycle gear brands compete with HJC?
Share of Search by month for Alpinestars, Shoei, Dainese, HJC, REV'IT!, Arai. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | REV'IT! | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 25.4% | 7.4% | 6.1% | 3.4% | 5.2% |
| Nov 2025 | 53.3% | 25.9% | 6.9% | 5.6% | 3.3% | 5% |
| Dec 2025 | 55.2% | 22.1% | 8% | 5.9% | 4% | 4.7% |
| Jan 2026 | 54.6% | 24.2% | 6.7% | 4.5% | 4.5% | 5.5% |
| Feb 2026 | 54.8% | 23.2% | 6.2% | 6.9% | 3.5% | 5.5% |
| Mar 2026 | 57.1% | 24% | 5.4% | 5.1% | 3.3% | 5.1% |
| Apr 2026 | 54.3% | 24.5% | 6.1% | 6.4% | 3.4% | 5.4% |
| May 2026 | 53% | 27.4% | 5.5% | 4.7% | 3.5% | 5.9% |
| Jun 2026 | 54.8% | 25.9% | 5.6% | 5.3% | 3.2% | 5.2% |
| Jul 2026 | 54.6% | 25.8% | 6% | 5.6% | 3.4% | 4.6% |
| Aug 2026 | 57.2% | 24.4% | 5.4% | 4.6% | 4.3% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 4.4K | +16.2% | +2.6 points | |
| 2, held 2nd | 24.4% | 1.9K | +5% | -1.4 points | |
| 3, held 3rd | 5.4% | 420 | 0% | -0.6 points | |
| 4, held 4th | 4.6% | 360 | -7.7% | -0.9 points | |
| 5, moved from 6th to 5th | 4.3% | 330 | +37.5% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 320 | 0% | -0.5 pointsmoved from 5th to 6th |
57.2%
held 1st · 4.4K estimated branded searches · +16.2% vs prior month · +2.6 points
2.
Shoei24.4%
held 2nd · 1.9K estimated branded searches · +5% vs prior month · -1.4 points
3.
Dainese5.4%
held 3rd · 420 estimated branded searches · 0% vs prior month · -0.6 points
4.
HJC4.6%
held 4th · 360 estimated branded searches · -7.7% vs prior month · -0.9 points
5.
REV'IT!4.3%
moved from 6th to 5th · 330 estimated branded searches · +37.5% vs prior month · +0.8 points
6.
Arai4.1%
moved from 5th to 6th · 320 estimated branded searches · 0% vs prior month · -0.5 points
Compare search popularity between HJC and its closest rivals
How has branded search demand for HJC changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HJC in New Zealand fell from 450 to 360.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 6.1% to 4.6%.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 6.9% in February 2026 and was lowest at 4.5% in January 2026.
How did search popularity change for New Zealand motorcycle gear brands in August 2026?
6 changes
In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.
In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.
In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.
In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.
How is HJC measured?
Brandwave collects information about searches that people make online using HJC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hjc c10 helmet
- hjc helmet
- hjc motorcycle jacket
- hjc v10 helmet
Do you work for HJC? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is HJC your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.