How popular isDainese in search?
In August 2026, there were an estimated 420 branded searches for Dainese in New Zealand which is down 23.6% over the last 11 months. Dainese holds 5.4% estimated Share of Search among New Zealand motorcycle gear brands and is ranked 3rd of 6 competitors for search popularity.
Alpinestars57.2%
Shoei24.4%
Dainese5.4%
HJC4.6%
REV'IT!4.3%
Arai4.1%
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Which motorcycle gear brands compete with Dainese?
Share of Search by month for Alpinestars, Shoei, Dainese, HJC, REV'IT!, Arai. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | REV'IT! | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 25.4% | 7.4% | 6.1% | 3.4% | 5.2% |
| Nov 2025 | 53.3% | 25.9% | 6.9% | 5.6% | 3.3% | 5% |
| Dec 2025 | 55.2% | 22.1% | 8% | 5.9% | 4% | 4.7% |
| Jan 2026 | 54.6% | 24.2% | 6.7% | 4.5% | 4.5% | 5.5% |
| Feb 2026 | 54.8% | 23.2% | 6.2% | 6.9% | 3.5% | 5.5% |
| Mar 2026 | 57.1% | 24% | 5.4% | 5.1% | 3.3% | 5.1% |
| Apr 2026 | 54.3% | 24.5% | 6.1% | 6.4% | 3.4% | 5.4% |
| May 2026 | 53% | 27.4% | 5.5% | 4.7% | 3.5% | 5.9% |
| Jun 2026 | 54.8% | 25.9% | 5.6% | 5.3% | 3.2% | 5.2% |
| Jul 2026 | 54.6% | 25.8% | 6% | 5.6% | 3.4% | 4.6% |
| Aug 2026 | 57.2% | 24.4% | 5.4% | 4.6% | 4.3% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 4.4K | +16.2% | +2.6 points | |
| 2, held 2nd | 24.4% | 1.9K | +5% | -1.4 points | |
| 3, held 3rd | 5.4% | 420 | 0% | -0.6 points | |
| 4, held 4th | 4.6% | 360 | -7.7% | -0.9 points | |
| 5, moved from 6th to 5th | 4.3% | 330 | +37.5% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 320 | 0% | -0.5 pointsmoved from 5th to 6th |
57.2%
held 1st · 4.4K estimated branded searches · +16.2% vs prior month · +2.6 points
2.
Shoei24.4%
held 2nd · 1.9K estimated branded searches · +5% vs prior month · -1.4 points
3.
Dainese5.4%
held 3rd · 420 estimated branded searches · 0% vs prior month · -0.6 points
4.
HJC4.6%
held 4th · 360 estimated branded searches · -7.7% vs prior month · -0.9 points
5.
REV'IT!4.3%
moved from 6th to 5th · 330 estimated branded searches · +37.5% vs prior month · +0.8 points
6.
Arai4.1%
moved from 5th to 6th · 320 estimated branded searches · 0% vs prior month · -0.5 points
Compare search popularity between Dainese and its closest rivals
How has branded search demand for Dainese changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dainese in New Zealand fell from 550 to 420.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand decreased from 7.4% to 5.4%.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 8% in December 2025 and was lowest at 5.4% in March 2026.
How did search popularity change for New Zealand motorcycle gear brands in August 2026?
6 changes
In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.
In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.
In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.
In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.
How is Dainese measured?
Brandwave collects information about searches that people make online using Dainese’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- dainese
- dainese boots
- dainese com
- dainese gloves
- dainese helmet
- dainese jacket
- dainese moto jacket
- dainese near me
- dainese nz
- dainese online
- dainese riding gear
- dainese sizing
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Is Dainese your brand?
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