Dainese vs HJC:Which is more popular by branded search in New Zealand?
In August 2026, Dainese had more branded searches than HJC among motorcycle gear brands in New Zealand. Dainese was estimated to have 420 branded searches compared to HJC’s 360, and held a 5.4% Share of Search versus HJC’s 4.6%.
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Which is more popular in search, Dainese or HJC?
Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dainese, HJC. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | REV'IT! | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 25.4% | 7.4% | 6.1% | 3.4% | 5.2% |
| Nov 2025 | 53.3% | 25.9% | 6.9% | 5.6% | 3.3% | 5% |
| Dec 2025 | 55.2% | 22.1% | 8% | 5.9% | 4% | 4.7% |
| Jan 2026 | 54.6% | 24.2% | 6.7% | 4.5% | 4.5% | 5.5% |
| Feb 2026 | 54.8% | 23.2% | 6.2% | 6.9% | 3.5% | 5.5% |
| Mar 2026 | 57.1% | 24% | 5.4% | 5.1% | 3.3% | 5.1% |
| Apr 2026 | 54.3% | 24.5% | 6.1% | 6.4% | 3.4% | 5.4% |
| May 2026 | 53% | 27.4% | 5.5% | 4.7% | 3.5% | 5.9% |
| Jun 2026 | 54.8% | 25.9% | 5.6% | 5.3% | 3.2% | 5.2% |
| Jul 2026 | 54.6% | 25.8% | 6% | 5.6% | 3.4% | 4.6% |
| Aug 2026 | 57.2% | 24.4% | 5.4% | 4.6% | 4.3% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dainese and HJC comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: HJC took it in February 2026, Dainese took it in March 2026, HJC took it in April 2026, Dainese took it in May 2026.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 7.4% to 5.4%, and its estimated monthly branded searches moved from 550 to 420.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 6.1% to 4.6%, and its estimated monthly branded searches moved from 450 to 360.
How did search popularity change for New Zealand motorcycle gear brands in August 2026?
2 changes
In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.
In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Dainese’s and HJC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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