Brandwave

How popular isREV'IT! in search?

In August 2026, there were an estimated 330 branded searches for REV'IT! in New Zealand which is up 32% over the last 11 months. REV'IT! holds 4.3% estimated Share of Search among New Zealand motorcycle gear brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Alpinestars57.2%
  2. Shoei24.4%
  3. Dainese5.4%
  4. HJC4.6%
  5. REV'IT!4.3%
  6. Arai4.1%
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Which motorcycle gear brands compete with REV'IT!?

REV'IT! against motorcycle gear brands in New Zealand, by month

Share of Search by month for Alpinestars, Shoei, Dainese, HJC, REV'IT!, Arai. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsShoeiDaineseHJCREV'IT!Arai
Oct 202552.5%25.4%7.4%6.1%3.4%5.2%
Nov 202553.3%25.9%6.9%5.6%3.3%5%
Dec 202555.2%22.1%8%5.9%4%4.7%
Jan 202654.6%24.2%6.7%4.5%4.5%5.5%
Feb 202654.8%23.2%6.2%6.9%3.5%5.5%
Mar 202657.1%24%5.4%5.1%3.3%5.1%
Apr 202654.3%24.5%6.1%6.4%3.4%5.4%
May 202653%27.4%5.5%4.7%3.5%5.9%
Jun 202654.8%25.9%5.6%5.3%3.2%5.2%
Jul 202654.6%25.8%6%5.6%3.4%4.6%
Aug 202657.2%24.4%5.4%4.6%4.3%4.1%
Sep 2026——————

  1. 1.Alpinestars

    57.2%

    held 1st · 4.4K estimated branded searches · +16.2% vs prior month · +2.6 points

  2. 2.Shoei

    24.4%

    held 2nd · 1.9K estimated branded searches · +5% vs prior month · -1.4 points

  3. 3.Dainese

    5.4%

    held 3rd · 420 estimated branded searches · 0% vs prior month · -0.6 points

  4. 4.HJC

    4.6%

    held 4th · 360 estimated branded searches · -7.7% vs prior month · -0.9 points

  5. 5.REV'IT!

    4.3%

    moved from 6th to 5th · 330 estimated branded searches · +37.5% vs prior month · +0.8 points

  6. 6.Arai

    4.1%

    moved from 5th to 6th · 320 estimated branded searches · 0% vs prior month · -0.5 points

Compare search popularity between REV'IT! and its closest rivals

How has branded search demand for REV'IT! changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for REV'IT! in New Zealand rose from 250 to 330.
  • Across the 11 months ending August 2026, REV'IT!’s estimated Share of Search among motorcycle gear brands in New Zealand increased from 3.4% to 4.3%.
  • Across the 11 months ending August 2026, REV'IT!’s estimated Share of Search among motorcycle gear brands in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.2% in June 2026.
  • Across the 11 months ending August 2026, REV'IT! rose from 6th to 5th among motorcycle gear brands in New Zealand.

How did search popularity change for New Zealand motorcycle gear brands in August 2026?

  1. In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.

  2. In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%.

  3. In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.

  4. In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.

  5. In August 2026, Dainese lost estimated Share of Search among motorcycle gear brands in New Zealand, from 6% to 5.4%.

  6. Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

How is REV'IT! measured?

Brandwave collects information about searches that people make online using REV'IT!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • motorcycle jacket revit
  • rev it boots
  • rev it helmet
  • rev it jacket
  • rev it motorcycle jacket
  • rev it riding gear
  • revit gloves
  • revit jacket
  • revit jacket leather
  • revit motorcycle
  • revit motorcycle jacket
  • revit motorcycle suit

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How the Brand Demand Index is measured

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