Brandwave

Arai vs REV'IT!:Which is more popular by branded search in New Zealand?

In August 2026, Arai and REV'IT! were level on Share of Search among motorcycle gear brands in New Zealand, with an estimated 320 versus 330 branded searches, at 4.1% and 4.3% estimated Share of Search.

Share of Search among motorcycle gear brands in New Zealand in August 2026Which is more popular in search, Arai or REV'IT!?
Arai4.1%320 searches
vs
REV'IT!4.3%330 searches

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Which is more popular in search, Arai or REV'IT!?

Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arai and REV'IT! among motorcycle gear brands in New Zealand, by month

Share of Search by month for REV'IT!, Arai. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsShoeiDaineseHJCREV'IT!Arai
Oct 202552.5%25.4%7.4%6.1%3.4%5.2%
Nov 202553.3%25.9%6.9%5.6%3.3%5%
Dec 202555.2%22.1%8%5.9%4%4.7%
Jan 202654.6%24.2%6.7%4.5%4.5%5.5%
Feb 202654.8%23.2%6.2%6.9%3.5%5.5%
Mar 202657.1%24%5.4%5.1%3.3%5.1%
Apr 202654.3%24.5%6.1%6.4%3.4%5.4%
May 202653%27.4%5.5%4.7%3.5%5.9%
Jun 202654.8%25.9%5.6%5.3%3.2%5.2%
Jul 202654.6%25.8%6%5.6%3.4%4.6%
Aug 202657.2%24.4%5.4%4.6%4.3%4.1%
Sep 2026——————

How has the Arai and REV'IT! comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: REV'IT! took it in August 2026.
  • Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 390 to 320.
  • Across the 11 months ending August 2026, REV'IT!’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 3.4% to 4.3%, and its estimated monthly branded searches moved from 250 to 330.

How did search popularity change for New Zealand motorcycle gear brands in August 2026?

  1. In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.

  2. Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arai’s and REV'IT!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arai

2 branded search terms

  • arai boots
  • arai helmet

REV'IT!

12 branded search terms

  • motorcycle jacket revit
  • rev it boots
  • rev it helmet
  • rev it jacket
  • rev it motorcycle jacket
  • rev it riding gear
  • revit gloves
  • revit jacket
  • revit jacket leather
  • revit motorcycle
  • revit motorcycle jacket
  • revit motorcycle suit

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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