HJC vs Shoei:Which is more popular by branded search in New Zealand?
In August 2026, Shoei had more branded searches than HJC among motorcycle gear brands in New Zealand. Shoei was estimated to have 1.9K branded searches compared to HJC’s 360, and held a 24.4% Share of Search versus HJC’s 4.6%.
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Which is more popular in search, HJC or Shoei?
Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shoei, HJC. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | REV'IT! | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 25.4% | 7.4% | 6.1% | 3.4% | 5.2% |
| Nov 2025 | 53.3% | 25.9% | 6.9% | 5.6% | 3.3% | 5% |
| Dec 2025 | 55.2% | 22.1% | 8% | 5.9% | 4% | 4.7% |
| Jan 2026 | 54.6% | 24.2% | 6.7% | 4.5% | 4.5% | 5.5% |
| Feb 2026 | 54.8% | 23.2% | 6.2% | 6.9% | 3.5% | 5.5% |
| Mar 2026 | 57.1% | 24% | 5.4% | 5.1% | 3.3% | 5.1% |
| Apr 2026 | 54.3% | 24.5% | 6.1% | 6.4% | 3.4% | 5.4% |
| May 2026 | 53% | 27.4% | 5.5% | 4.7% | 3.5% | 5.9% |
| Jun 2026 | 54.8% | 25.9% | 5.6% | 5.3% | 3.2% | 5.2% |
| Jul 2026 | 54.6% | 25.8% | 6% | 5.6% | 3.4% | 4.6% |
| Aug 2026 | 57.2% | 24.4% | 5.4% | 4.6% | 4.3% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the HJC and Shoei comparison changed over the last 12 months?
3 findings
- Shoei was ahead of HJC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 6.1% to 4.6%, and its estimated monthly branded searches moved from 450 to 360.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 25.4% to 24.4%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand motorcycle gear brands in August 2026?
2 changes
In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.
In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using HJC’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HJC
4 branded search terms
- hjc c10 helmet
- hjc helmet
- hjc motorcycle jacket
- hjc v10 helmet
Shoei
17 branded search terms
- neotec 2 shoei
- shoei
- shoei boots
- shoei ex zero
- shoei glamster
- shoei helm
- shoei helmets com
- shoei moto helmet
- shoei motorcycle jacket
- shoei near me
- shoei neotec 3
- shoei nxr2
- shoei nz
- shoei rf 1400
- shoei riding gear
- shoei x spr pro
- shoei x15
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.