Arai vs Shoei:Which is more popular by branded search in New Zealand?
In August 2026, Shoei had more branded searches than Arai among motorcycle gear brands in New Zealand. Shoei was estimated to have 1.9K branded searches compared to Arai’s 320, and held a 24.4% Share of Search versus Arai’s 4.1%.
Follow Arai vs Shoei and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Arai or Shoei?
Compare the motorcycle helmet and riding gear brands New Zealand riders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shoei, Arai. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | REV'IT! | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 25.4% | 7.4% | 6.1% | 3.4% | 5.2% |
| Nov 2025 | 53.3% | 25.9% | 6.9% | 5.6% | 3.3% | 5% |
| Dec 2025 | 55.2% | 22.1% | 8% | 5.9% | 4% | 4.7% |
| Jan 2026 | 54.6% | 24.2% | 6.7% | 4.5% | 4.5% | 5.5% |
| Feb 2026 | 54.8% | 23.2% | 6.2% | 6.9% | 3.5% | 5.5% |
| Mar 2026 | 57.1% | 24% | 5.4% | 5.1% | 3.3% | 5.1% |
| Apr 2026 | 54.3% | 24.5% | 6.1% | 6.4% | 3.4% | 5.4% |
| May 2026 | 53% | 27.4% | 5.5% | 4.7% | 3.5% | 5.9% |
| Jun 2026 | 54.8% | 25.9% | 5.6% | 5.3% | 3.2% | 5.2% |
| Jul 2026 | 54.6% | 25.8% | 6% | 5.6% | 3.4% | 4.6% |
| Aug 2026 | 57.2% | 24.4% | 5.4% | 4.6% | 4.3% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Arai and Shoei comparison changed over the last 12 months?
3 findings
- Shoei was ahead of Arai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 25.4% to 24.4%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand motorcycle gear brands in August 2026?
3 changes
In August 2026, REV'IT! overtook Arai to rank 5th among motorcycle gear brands in New Zealand, at 4.3%.
In August 2026, Shoei lost estimated Share of Search among motorcycle gear brands in New Zealand, from 25.8% to 24.4%.
Arai’s estimated Share of Search among motorcycle gear brands in New Zealand has lost ground for 3 months in a row, from 5.9% to 4.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arai’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.