Alpinestars vs Dainese:Which is more popular?
In September 2026, Alpinestars had more branded searches than Dainese among kidney belt brands in New Zealand. Alpinestars had about 2,510 branded searches, while Dainese had 290. Alpinestars made up 76.5% of all kidney belt brand searches we track, and Dainese accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about kidney belt brands, Alpinestars appeared in four of the five answers and Dainese in none.
Who do people search for more?
Alpinestars, about 9 searches for every 1 for Dainese
Who does AI mention more?
Alpinestars, mentioned in 4 of 5 answers, Dainese in 0
Who does AI recommend more?
Alpinestars, the only one of the two named
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Top kidney belt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alpinestars was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dainese did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Alpinestars1st
Fox Racing1st
Dainese–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpinestars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fox Racing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dainese0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kidney belt brands
5 answers
Asked ChatGPT
“Which kidney belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kidney belt brands in New Zealand?”
Asked ChatGPT
“What's the best kidney belt brand in New Zealand for motorcycle riding?”
Searched Google, AI Overview
“best kidney belt”
Searched Google, AI Overview
“motorcycle kidney belt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Alpinestars or Dainese more popular in search?
This chart shows how often people search Google for Alpinestars and Dainese by name. Each line represents a brand's share of searches for all three kidney belt brands we track, month by month, from searches in New Zealand.
Share of searches by month for Alpinestars, Dainese. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpinestars | Fox Racing | Dainese |
|---|---|---|---|
| Oct 2025 | 70.9% | 17.9% | 11.2% |
| Nov 2025 | 68.7% | 21.1% | 10.2% |
| Dec 2025 | 74.6% | 13.4% | 12% |
| Jan 2026 | 75.1% | 13.1% | 11.8% |
| Feb 2026 | 74.2% | 16.1% | 9.7% |
| Mar 2026 | 77.2% | 14% | 8.8% |
| Apr 2026 | 75% | 15.4% | 9.6% |
| May 2026 | 75.9% | 14.9% | 9.3% |
| Jun 2026 | 76.3% | 15% | 8.8% |
| Jul 2026 | 77.1% | 14.9% | 8% |
| Aug 2026 | 77.6% | 14.1% | 8.2% |
| Sep 2026 | 76.5% | 14.6% | 8.8% |
How has the Alpinestars and Dainese comparison changed over the last 12 months?
3 findings
- Alpinestars was ahead of Dainese in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alpinestars’ share of searches among kidney belt brands in New Zealand moved from 70.9% to 76.5%, and its estimated monthly branded searches moved from 2.3K to 2.5K.
- Across the 12 months ending September 2026, Dainese’s share of searches among kidney belt brands in New Zealand moved from 11.2% to 8.8%, and its estimated monthly branded searches moved from 370 to 290.
How did search popularity change for New Zealand kidney belt brands in September 2026?
2 changes
In September 2026, Dainese gained share of searches among kidney belt brands in New Zealand, from 8.2% to 8.8%.
In September 2026, Alpinestars lost share of searches among kidney belt brands in New Zealand, from 77.6% to 76.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Alpinestars’ and Dainese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alpinestars
8 branded search terms
- alpinestars
- alpinestars airbag vest
- alpinestars biker jacket
- alpinestars chest protector
- alpinestars gloves
- alpinestars helm
- alpinestars jacket
- alpinestars supertech r
Dainese
4 branded search terms
- dainese
- dainese gloves
- dainese jacket
- dainese sizing
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