Dainese vs Fox Racing:Which is more popular?
In September 2026, Fox Racing had more branded searches than Dainese among kidney belt brands in New Zealand. Fox Racing had about 480 branded searches, while Dainese had 290. Fox Racing made up 14.6% of all kidney belt brand searches we track, and Dainese accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about kidney belt brands, Fox Racing appeared in three of the five answers and Dainese in none.
Who do people search for more?
Fox Racing, about 66% more searches than Dainese
Who does AI mention more?
Fox Racing, mentioned in 3 of 5 answers, Dainese in 0
Who does AI recommend more?
Fox Racing, the only one of the two named
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Top kidney belt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dainese did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Alpinestars1st- Fox Racing1st
Dainese–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpinestars4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fox Racing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dainese0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kidney belt brands
5 answers
Asked ChatGPT
“Which kidney belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kidney belt brands in New Zealand?”
Asked ChatGPT
“What's the best kidney belt brand in New Zealand for motorcycle riding?”
Searched Google, AI Overview
“best kidney belt”
Searched Google, AI Overview
“motorcycle kidney belt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dainese or Fox Racing more popular in search?
This chart shows how often people search Google for Dainese and Fox Racing by name. Each line represents a brand's share of searches for all three kidney belt brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fox Racing, Dainese. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpinestars | Fox Racing | Dainese |
|---|---|---|---|
| Oct 2025 | 70.9% | 17.9% | 11.2% |
| Nov 2025 | 68.7% | 21.1% | 10.2% |
| Dec 2025 | 74.6% | 13.4% | 12% |
| Jan 2026 | 75.1% | 13.1% | 11.8% |
| Feb 2026 | 74.2% | 16.1% | 9.7% |
| Mar 2026 | 77.2% | 14% | 8.8% |
| Apr 2026 | 75% | 15.4% | 9.6% |
| May 2026 | 75.9% | 14.9% | 9.3% |
| Jun 2026 | 76.3% | 15% | 8.8% |
| Jul 2026 | 77.1% | 14.9% | 8% |
| Aug 2026 | 77.6% | 14.1% | 8.2% |
| Sep 2026 | 76.5% | 14.6% | 8.8% |
How has the Dainese and Fox Racing comparison changed over the last 12 months?
3 findings
- Fox Racing was ahead of Dainese in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dainese’s share of searches among kidney belt brands in New Zealand moved from 11.2% to 8.8%, and its estimated monthly branded searches moved from 370 to 290.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand moved from 17.9% to 14.6%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand kidney belt brands in September 2026?
2 changes
In September 2026, Dainese gained share of searches among kidney belt brands in New Zealand, from 8.2% to 8.8%.
In September 2026, Fox Racing gained share of searches among kidney belt brands in New Zealand, from 14.1% to 14.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dainese’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dainese
4 branded search terms
- dainese
- dainese gloves
- dainese jacket
- dainese sizing
Fox Racing
1 branded search term
- fox racing
Other head-to-heads among kidney belt brands
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