Brandwave

Giro vs Troy Lee Designs:Which is more popular?

In September 2026, Troy Lee Designs had more branded searches than Giro among MTB gloves brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Giro had 50. Troy Lee Designs made up 47.4% of all MTB gloves brand searches we track, and Giro accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Giro and Troy Lee Designs each appeared in two of the five answers. Troy Lee Designs was mentioned before Giro in two out of three answers that named either.

Among MTB gloves brands in New Zealand in September 2026

Who do people search for more?

Troy Lee Designs, about 14 searches for every 1 for Giro

Troy Lee Designs 720 searchesGiro 50 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Giro in 2 of 5Troy Lee Designs in 2 of 5

Who does AI recommend more?

Troy Lee Designs, named ahead of Giro in 2 of 3 answers

Troy Lee Designs first in 2Giro first in 1

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs was listed before Giro in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Troy Lee Designs3rd
  4. POC4th
  5. Giro5th
  6. Endura–
  7. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 100%3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giro or Troy Lee Designs more popular in search?

This chart shows how often people search Google for Giro and Troy Lee Designs by name. Each line represents a brand's share of searches for all seven MTB gloves brands we track, month by month, from searches in New Zealand.

Giro and Troy Lee Designs among MTB gloves brands in New Zealand, by month

Share of searches by month for Troy Lee Designs, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsFox RacingEnduraGiroPOC100%Specialized
Oct 202550%28.5%14.6%4.9%0.69%0.69%0.69%
Nov 202540.7%41.2%11.9%4%1.1%0.56%0.56%
Dec 202545.9%35.7%10.8%5.7%0.64%0.64%0.64%
Jan 202647.1%32.7%13.7%4.6%0.65%0.65%0.65%
Feb 202650.3%30.1%14.7%2.8%0.7%0.7%0.7%
Mar 202652.1%27.2%15.4%4.1%0.59%0.59%0%
Apr 202644.7%32.9%16.1%4.3%0.62%0.62%0.62%
May 202646.5%36.1%11%4.5%0.65%0.65%0.65%
Jun 202645.9%35.7%13.4%3.2%0.64%0.64%0.64%
Jul 202644%34.3%15.7%3.7%0.75%0.75%0.75%
Aug 202641.9%28.5%22.7%5.2%0.58%0.58%0.58%
Sep 202647.4%32.9%13.8%3.3%1.3%0.66%0.66%

How has the Giro and Troy Lee Designs comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand MTB gloves brands in September 2026?

2 changes

  1. In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.

  2. In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Giro’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

1 branded search term

  • giro mtb shoe

Troy Lee Designs

1 branded search term

  • troy lee designs

How the Brand Demand Index is measured

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