Gravel shoes brands in New Zealand:Which are most popular?
In September 2026, Shimano was the most searched gravel shoes brand in New Zealand, accounting for 40% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Shimano showed up in every answer. Specialized was recommended most often, coming first in two out of three responses that gave a list.
ShimanoShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SidiShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
FizikShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SpecializedShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GiroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top gravel shoes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Shimano appeared every time. Specialized was recommended most often, coming first in two out of three answers that gave a list. Shimano was second, and Fizik was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Specialized1st
- Shimano2nd
- Fizik3rd
- Giro4th
- Sidi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gravel shoes brands
5 answers
Asked ChatGPT
“Which gravel shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gravel shoes brands in New Zealand?”
Asked ChatGPT
“What's the best gravel shoes brand in New Zealand for mixed surface riding?”
Searched Google, AI Overview
“best gravel shoes”
Searched Google, AI Overview
“stiff cycling shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gravel shoes brands do people search for most?
This chart shows how often people search Google for each gravel shoes brand by name. Each line represents a brand's share of searches for all five gravel shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shimano, Sidi, Fizik, Specialized, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Sidi | Fizik | Specialized | Giro |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 40% | 16.7% | 3.3% | 3.3% |
| Nov 2025 | 46.7% | 30% | 16.7% | 3.3% | 3.3% |
| Dec 2025 | 38.9% | 30.6% | 25% | 2.8% | 2.8% |
| Jan 2026 | 45.9% | 29.7% | 18.9% | 2.7% | 2.7% |
| Feb 2026 | 43.8% | 34.4% | 15.6% | 3.1% | 3.1% |
| Mar 2026 | 35.5% | 41.9% | 12.9% | 6.5% | 3.2% |
| Apr 2026 | 44% | 28% | 20% | 4% | 4% |
| May 2026 | 36.7% | 33.3% | 23.3% | 3.3% | 3.3% |
| Jun 2026 | 31% | 41.4% | 17.2% | 6.9% | 3.4% |
| Jul 2026 | 28% | 44% | 20% | 4% | 4% |
| Aug 2026 | 30% | 46.7% | 16.7% | 3.3% | 3.3% |
| Sep 2026 | 40% | 37.1% | 14.3% | 5.7% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40% | 140 | +55.6% | +10 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.1% | 130 | -7.1% | -9.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.3% | 50 | 0% | -2.4 points | |
| 4, moved from 5th to 4th | 5.7% | 20 | +100% | +2.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.9% | 10 | 0% | -0.5 pointsmoved from 4th to 5th |
1.
Shimano40%
Moved from 2nd to 1st. 140 estimated branded searches, +55.6% vs prior month. Share +10 points.
2.
Sidi37.1%
Moved from 1st to 2nd. 130 estimated branded searches, -7.1% vs prior month. Share -9.5 points.
3.
Fizik14.3%
Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -2.4 points.
5.7%
Moved from 5th to 4th. 20 estimated branded searches, +100% vs prior month. Share +2.4 points.
5.
Giro2.9%
Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share -0.5 points.
Which brand is most popular in search among gravel shoes brands in New Zealand?
5 brands
In September 2026, Shimano was the most searched among gravel shoes brands in New Zealand, with an estimated 140 branded searches, 40% of all searches for the five we track. Sidi is in 2nd place, 2.9 percentage points behind at 37.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Shimano | 36.7% → 40% | 46.7%Nov 2025 | 28%Jul 2026 | 2nd → 1st |
| Sidi | 40% → 37.1% | 46.7%Aug 2026 | 28%Apr 2026 | 1st → 2nd |
| Fizik | 16.7% → 14.3% | 25%Dec 2025 | 12.9%Mar 2026 | 3rd |
| Specialized | 3.3% → 5.7% | 6.9%Jun 2026 | 2.7%Jan 2026 | 5th → 4th |
| Giro | 3.3% → 2.9% | 4%Apr 2026 | 2.7%Jan 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand increased from 36.7% to 40%.
- Across the 12 months ending September 2026, Sidi’s share of searches among gravel shoes brands in New Zealand decreased from 40% to 37.1%.
- Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand decreased from 16.7% to 14.3%.
- Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand increased from 3.3% to 5.7%.
- Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand peaked at 46.7% in November 2025 and was lowest at 28% in July 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among gravel shoes brands in New Zealand peaked at 46.7% in August 2026 and was lowest at 28% in April 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand peaked at 25% in December 2025 and was lowest at 12.9% in March 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among gravel shoes brands in New Zealand peaked at 4% in April 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Shimano rose from 2nd to 1st among gravel shoes brands in New Zealand.
- Across the 12 months ending September 2026, Sidi fell from 1st to 2nd among gravel shoes brands in New Zealand.
- Across the 12 months ending September 2026, Specialized rose from 5th to 4th among gravel shoes brands in New Zealand.
- Across the 12 months ending September 2026, Giro fell from 4th to 5th among gravel shoes brands in New Zealand.
How did search popularity change for New Zealand gravel shoes brands in September 2026?
4 changes
In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.
In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.
In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.
In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.
Compare popularity between leading brands
- Shimano vs Sidi: compare popularity
- Shimano vs Fizik: compare popularity
- Shimano vs Specialized: compare popularity
- Shimano vs Giro: compare popularity
- Sidi vs Fizik: compare popularity
- Sidi vs Specialized: compare popularity
- Sidi vs Giro: compare popularity
- Fizik vs Specialized: compare popularity
- Fizik vs Giro: compare popularity
- Specialized vs Giro: compare popularity
- Compare any of these brands
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