Brandwave

How popular isFizik?

In September 2026, people searched for Fizik by name about 120 times in New Zealand, a 20% increase from the previous year. These searches made up 14.3% of all New Zealand gravel shoes brand searches, placing Fizik third out of five brands. When we asked both ChatGPT and Google AI Overviews about gravel shoes brands, Fizik appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Fizik is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. ShimanoShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SidiShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FizikShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SpecializedShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. GiroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top gravel shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fizik was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fizik is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Shimano2nd
  3. Fizik3rd
  4. Giro4th
  5. Sidi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gravel shoes brands compete with Fizik?

Fizik against gravel shoes brands in New Zealand, by month

Share of searches by month for Shimano, Sidi, Fizik, Specialized, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoSidiFizikSpecializedGiro
Oct 202536.7%40%16.7%3.3%3.3%
Nov 202546.7%30%16.7%3.3%3.3%
Dec 202538.9%30.6%25%2.8%2.8%
Jan 202645.9%29.7%18.9%2.7%2.7%
Feb 202643.8%34.4%15.6%3.1%3.1%
Mar 202635.5%41.9%12.9%6.5%3.2%
Apr 202644%28%20%4%4%
May 202636.7%33.3%23.3%3.3%3.3%
Jun 202631%41.4%17.2%6.9%3.4%
Jul 202628%44%20%4%4%
Aug 202630%46.7%16.7%3.3%3.3%
Sep 202640%37.1%14.3%5.7%2.9%

  1. 1.Shimano

    40%

    Moved from 2nd to 1st. 140 estimated branded searches, +55.6% vs prior month. Share +10 points.

  2. 2.Sidi

    37.1%

    Moved from 1st to 2nd. 130 estimated branded searches, -7.1% vs prior month. Share -9.5 points.

  3. 3.Fizik

    14.3%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Specialized

    5.7%

    Moved from 5th to 4th. 20 estimated branded searches, +100% vs prior month. Share +2.4 points.

  5. 5.Giro

    2.9%

    Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Fizik and its closest rivals

Every comparison with Fizik

8 comparisons

How has branded search demand for Fizik changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fizik in New Zealand rose from 100 to 120.
  • Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand decreased from 16.7% to 14.3%.
  • Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand peaked at 25% in December 2025 and was lowest at 12.9% in March 2026.

How did search popularity change for New Zealand gravel shoes brands in September 2026?

4 changes

  1. In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.

  2. In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.

  3. In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.

  4. In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

How are Fizik’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fizik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fizik
  • fizik saddle

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How the Brand Demand Index is measured

Where does Fizik compete?

Fizik is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike saddle brands4th of 65.9%Show ranking
Bike shoes brands4th of 62.9%Show ranking
Cycling shoe brands5th of 68.1%Show ranking
Gravel shoes brands3rd of 514.3%Shown above
Creator with pink hair and a pink jacket

Is Fizik your brand?

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