Fizik vs Selle Italia:Which is more popular?
In September 2026, Fizik had more branded searches than Selle Italia among bike saddle brands in New Zealand. Fizik had about 120 branded searches, while Selle Italia had 90. Fizik made up 5.9% of all bike saddle brand searches we track, and Selle Italia accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about bike saddle brands, Selle Italia appeared in three of the five answers and Fizik in two. Selle Italia was mentioned before Fizik in three out of four answers that named either.
Who do people search for more?
Fizik, about 33% more searches than Selle Italia
Who does AI mention more?
Selle Italia, mentioned in 3 of 5 answers, Fizik in 2
Who does AI recommend more?
Selle Italia, named ahead of Fizik in 3 of 4 answers
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Top bike saddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Selle Italia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fizik was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Selle Italia was listed before Fizik in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st
Ergon2nd- Selle Italia3rd
- Fizik4th
Brooks England5th
WTB6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ergon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brooks England3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fizik2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bike saddle brands
5 answers
Asked ChatGPT
“Which bike saddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike saddle brands in New Zealand?”
Asked ChatGPT
“What's the best bike saddle brand in New Zealand for long rides?”
Searched Google, AI Overview
“comfortable bike saddle”
Searched Google, AI Overview
“bike seat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fizik or Selle Italia more popular in search?
This chart shows how often people search Google for Fizik and Selle Italia by name. Each line represents a brand's share of searches for all six bike saddle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fizik, Selle Italia. The figures are in the table below the chart.
View monthly share of searches table
| Month | WTB | Ergon | Brooks England | Fizik | Selle Italia | Specialized |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 15.3% | 12.9% | 6.1% | 6.1% | 2.5% |
| Nov 2025 | 57.8% | 13.7% | 10.6% | 7.5% | 7.5% | 3.1% |
| Dec 2025 | 27.9% | 25.2% | 18.9% | 14.4% | 9% | 4.5% |
| Jan 2026 | 17.1% | 26.7% | 24.8% | 13.3% | 11.4% | 6.7% |
| Feb 2026 | 58.9% | 13.9% | 10.8% | 7.6% | 6.3% | 2.5% |
| Mar 2026 | 57.8% | 15.6% | 11.7% | 6.1% | 5% | 3.9% |
| Apr 2026 | 44.8% | 17.5% | 18.2% | 8.4% | 6.3% | 4.9% |
| May 2026 | 64.9% | 13.5% | 8.2% | 7.7% | 4.3% | 1.4% |
| Jun 2026 | 71% | 8.7% | 7.4% | 5.2% | 4.8% | 3% |
| Jul 2026 | 53.8% | 15.4% | 11.9% | 7% | 8.4% | 3.5% |
| Aug 2026 | 70.1% | 10.7% | 7.3% | 6% | 4.3% | 1.7% |
| Sep 2026 | 66.8% | 12.2% | 8.3% | 5.9% | 4.4% | 2.4% |
How has the Fizik and Selle Italia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Selle Italia took it in July 2026, Fizik took it in August 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among bike saddle brands in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 100 to 120.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands in New Zealand moved from 6.1% to 4.4%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand bike saddle brands in September 2026?
2 changes
Estimated monthly branded searches for Fizik in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026.
Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fizik’s and Selle Italia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fizik
2 branded search terms
- fizik
- fizik saddle
Selle Italia
2 branded search terms
- selle italia
- selle italia saddle
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