Brandwave

How popular isSpecialized?

In September 2026, people searched for Specialized by name about 3,940 times in New Zealand, about the same as the previous year. These searches made up 2.4% of all New Zealand bike saddle brand searches, placing Specialized sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about bike saddle brands, Specialized appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Specialized is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. WTBShare of searches 66.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. ErgonShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Brooks EnglandShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. FizikShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SpecializedShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top bike saddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized appeared in all five answers. Specialized is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Ergon2nd
  3. Selle Italia3rd
  4. Fizik4th
  5. Brooks England5th
  6. WTB6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ergon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks England3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fizik2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike saddle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike saddle brands compete with Specialized?

Specialized against bike saddle brands in New Zealand, by month

Share of searches by month for WTB, Ergon, Brooks England, Fizik, Selle Italia, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthWTBErgonBrooks EnglandFizikSelle ItaliaSpecialized
Oct 202557.1%15.3%12.9%6.1%6.1%2.5%
Nov 202557.8%13.7%10.6%7.5%7.5%3.1%
Dec 202527.9%25.2%18.9%14.4%9%4.5%
Jan 202617.1%26.7%24.8%13.3%11.4%6.7%
Feb 202658.9%13.9%10.8%7.6%6.3%2.5%
Mar 202657.8%15.6%11.7%6.1%5%3.9%
Apr 202644.8%17.5%18.2%8.4%6.3%4.9%
May 202664.9%13.5%8.2%7.7%4.3%1.4%
Jun 202671%8.7%7.4%5.2%4.8%3%
Jul 202653.8%15.4%11.9%7%8.4%3.5%
Aug 202670.1%10.7%7.3%6%4.3%1.7%
Sep 202666.8%12.2%8.3%5.9%4.4%2.4%

  1. 1.WTB

    66.8%

    Held 1st. 1.4K estimated branded searches, -16.5% vs prior month. Share -3.3 points.

  2. 2.Ergon

    12.2%

    Held 2nd. 250 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Brooks England

    8.3%

    Held 3rd. 170 estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Fizik

    5.9%

    Held 4th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

  5. 5.Selle Italia

    4.4%

    Held 5th. 90 estimated branded searches, -10% vs prior month. Share +0.1 points.

  6. 6.Specialized

    2.4%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.

Compare popularity between Specialized and its closest rivals

Every comparison with Specialized

33 comparisons

How has branded search demand for Specialized changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized in New Zealand held steady, from 3.8K to 3.9K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bike saddle brands in New Zealand peaked at 6.7% in January 2026 and was lowest at 1.4% in May 2026.

How did search popularity change for New Zealand bike saddle brands in September 2026?

6 changes

  1. In September 2026, Ergon gained share of searches among bike saddle brands in New Zealand, from 10.7% to 12.2%.

  2. In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%.

  3. In September 2026, Specialized gained share of searches among bike saddle brands in New Zealand, from 1.7% to 2.4%.

  4. In September 2026, WTB lost share of searches among bike saddle brands in New Zealand, from 70.1% to 66.8%.

  5. Estimated monthly branded searches for Fizik in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026.

  6. Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.

How are Specialized’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • specialized bib shorts
  • specialized bike
  • specialized bikes rockhopper
  • specialized dh bike
  • specialized e bike
  • specialized ebike
  • specialized enduro bike
  • specialized gravel bike
  • specialized gravel shoes
  • specialized helmet
  • specialized mountain bike
  • specialized mtb bikes
  • specialized mtb gloves
  • specialized mtb shoes
  • specialized road bikes
  • specialized saddle
  • specialized shoes
  • specialized youth bikes

Do you work for Specialized? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specialized compete?

Specialized is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands2nd of 821.2%Show ranking
Downhill bike brands8th of 82.8%Show ranking
Electric mountain bike brands2nd of 521.8%Show ranking
E-bike brands2nd of 1116.9%Show ranking
Gravel bike brands1st of 435.2%Show ranking
Cycling helmet brands6th of 73.6%Show ranking
Bib shorts brands7th of 70.35%Show ranking
Bike gloves brands1st of 658%Show ranking
Bike saddle brands6th of 62.4%Shown above
MTB shoes brands7th of 72%Show ranking
Bike shoes brands1st of 676%Show ranking
MTB gloves brands7th of 70.66%Show ranking
Cycling shoe brands4th of 611.3%Show ranking
Gravel shoes brands4th of 55.7%Show ranking
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