Bike saddle brands in New Zealand:Which are most popular?
In September 2026, WTB was the most searched bike saddle brand in New Zealand, accounting for 66.8% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Specialized showed up in every answer. Specialized was recommended most often, coming first in every response.
WTBShare of searches 66.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
ErgonShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Brooks EnglandShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
FizikShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Selle ItaliaShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top bike saddle brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Specialized appeared every time. Specialized was recommended most often, coming first in every answer. Ergon was second, and Selle Italia was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st- Ergon2nd
- Selle Italia3rd
- Fizik4th
- Brooks England5th
- WTB6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ergon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brooks England3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fizik2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bike saddle brands
5 answers
Asked ChatGPT
“Which bike saddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike saddle brands in New Zealand?”
Asked ChatGPT
“What's the best bike saddle brand in New Zealand for long rides?”
Searched Google, AI Overview
“comfortable bike saddle”
Searched Google, AI Overview
“bike seat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike saddle brands do people search for most?
This chart shows how often people search Google for each bike saddle brand by name. Each line represents a brand's share of searches for all six bike saddle brands we track, month by month, from searches in New Zealand.
Share of searches by month for WTB, Ergon, Brooks England, Fizik, Selle Italia, Specialized. The figures are in the table below the chart.
View monthly share of searches table
| Month | WTB | Ergon | Brooks England | Fizik | Selle Italia | Specialized |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 15.3% | 12.9% | 6.1% | 6.1% | 2.5% |
| Nov 2025 | 57.8% | 13.7% | 10.6% | 7.5% | 7.5% | 3.1% |
| Dec 2025 | 27.9% | 25.2% | 18.9% | 14.4% | 9% | 4.5% |
| Jan 2026 | 17.1% | 26.7% | 24.8% | 13.3% | 11.4% | 6.7% |
| Feb 2026 | 58.9% | 13.9% | 10.8% | 7.6% | 6.3% | 2.5% |
| Mar 2026 | 57.8% | 15.6% | 11.7% | 6.1% | 5% | 3.9% |
| Apr 2026 | 44.8% | 17.5% | 18.2% | 8.4% | 6.3% | 4.9% |
| May 2026 | 64.9% | 13.5% | 8.2% | 7.7% | 4.3% | 1.4% |
| Jun 2026 | 71% | 8.7% | 7.4% | 5.2% | 4.8% | 3% |
| Jul 2026 | 53.8% | 15.4% | 11.9% | 7% | 8.4% | 3.5% |
| Aug 2026 | 70.1% | 10.7% | 7.3% | 6% | 4.3% | 1.7% |
| Sep 2026 | 66.8% | 12.2% | 8.3% | 5.9% | 4.4% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 1.4K | -16.5% | -3.3 points | |
| 2, held 2nd | 12.2% | 250 | 0% | +1.5 points | |
| 3, held 3rd | 8.3% | 170 | 0% | +1 points | |
| 4, held 4th | 5.9% | 120 | -14.3% | -0.1 points | |
| 5, held 5th | 4.4% | 90 | -10% | +0.1 points | |
| 6, held 6th | 2.4% | 50 | +25% | +0.7 points |
1.
WTB66.8%
Held 1st. 1.4K estimated branded searches, -16.5% vs prior month. Share -3.3 points.
2.
Ergon12.2%
Held 2nd. 250 estimated branded searches, 0% vs prior month. Share +1.5 points.
8.3%
Held 3rd. 170 estimated branded searches, 0% vs prior month. Share +1 points.
4.
Fizik5.9%
Held 4th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.
4.4%
Held 5th. 90 estimated branded searches, -10% vs prior month. Share +0.1 points.
2.4%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.
Which brand is most popular in search among bike saddle brands in New Zealand?
6 brands
In September 2026, WTB was the most searched among bike saddle brands in New Zealand, with an estimated 1.4K branded searches, 66.8% of all searches for the six we track. Ergon is in 2nd place, 54.6 percentage points behind at 12.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| WTB | 57.1% → 66.8% | 71%Jun 2026 | 17.1%Jan 2026 | 1st |
| Ergon | 15.3% → 12.2% | 26.7%Jan 2026 | 8.7%Jun 2026 | 2nd |
| Brooks England | 12.9% → 8.3% | 24.8%Jan 2026 | 7.3%Aug 2026 | 3rd |
| Fizik | 6.1% → 5.9% | 14.4%Dec 2025 | 5.2%Jun 2026 | 4th |
| Selle Italia | 6.1% → 4.4% | 11.4%Jan 2026 | 4.3%Aug 2026 | 5th |
| Specialized | 2.5% → 2.4% | 6.7%Jan 2026 | 1.4%May 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, WTB’s share of searches among bike saddle brands in New Zealand increased from 57.1% to 66.8%.
- Across the 12 months ending September 2026, Ergon’s share of searches among bike saddle brands in New Zealand decreased from 15.3% to 12.2%.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand decreased from 12.9% to 8.3%.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands in New Zealand decreased from 6.1% to 4.4%.
- Across the 12 months ending September 2026, WTB’s share of searches among bike saddle brands in New Zealand peaked at 71% in June 2026 and was lowest at 17.1% in January 2026.
- Across the 12 months ending September 2026, Ergon’s share of searches among bike saddle brands in New Zealand peaked at 26.7% in January 2026 and was lowest at 8.7% in June 2026.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand peaked at 24.8% in January 2026 and was lowest at 7.3% in August 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among bike saddle brands in New Zealand peaked at 14.4% in December 2025 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands in New Zealand peaked at 11.4% in January 2026 and was lowest at 4.3% in August 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike saddle brands in New Zealand peaked at 6.7% in January 2026 and was lowest at 1.4% in May 2026.
- Across the 12 months ending September 2026, Fizik and Specialized held steady: their share of searches among bike saddle brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand bike saddle brands in September 2026?
6 changes
In September 2026, Ergon gained share of searches among bike saddle brands in New Zealand, from 10.7% to 12.2%.
In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%.
In September 2026, Specialized gained share of searches among bike saddle brands in New Zealand, from 1.7% to 2.4%.
In September 2026, WTB lost share of searches among bike saddle brands in New Zealand, from 70.1% to 66.8%.
Estimated monthly branded searches for Fizik in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026.
Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.
Compare popularity between leading brands
- WTB vs Ergon: compare popularity
- WTB vs Brooks England: compare popularity
- WTB vs Fizik: compare popularity
- WTB vs Selle Italia: compare popularity
- Ergon vs Brooks England: compare popularity
- Ergon vs Fizik: compare popularity
- Ergon vs Selle Italia: compare popularity
- Brooks England vs Fizik: compare popularity
- Brooks England vs Selle Italia: compare popularity
- Fizik vs Selle Italia: compare popularity
- Compare any of these brands
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