Brooks England vs Selle Italia:Which is more popular?
In September 2026, Brooks England had more branded searches than Selle Italia among bike saddle brands in New Zealand. Brooks England had about 170 branded searches, while Selle Italia had 90. Brooks England made up 8.3% of all bike saddle brand searches we track, and Selle Italia accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about bike saddle brands, Brooks England and Selle Italia each appeared in three of the five answers. Selle Italia was mentioned before Brooks England in every answer that named either.
Who do people search for more?
Brooks England, about 89% more searches than Selle Italia
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Selle Italia, named ahead of Brooks England in 3 of 3 answers
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Top bike saddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brooks England and Selle Italia were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Selle Italia was listed before Brooks England in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st
Ergon2nd- Selle Italia3rd
Fizik4th- Brooks England5th
WTB6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ergon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brooks England3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fizik2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bike saddle brands
5 answers
Asked ChatGPT
“Which bike saddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike saddle brands in New Zealand?”
Asked ChatGPT
“What's the best bike saddle brand in New Zealand for long rides?”
Searched Google, AI Overview
“comfortable bike saddle”
Searched Google, AI Overview
“bike seat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brooks England or Selle Italia more popular in search?
This chart shows how often people search Google for Brooks England and Selle Italia by name. Each line represents a brand's share of searches for all six bike saddle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brooks England, Selle Italia. The figures are in the table below the chart.
View monthly share of searches table
| Month | WTB | Ergon | Brooks England | Fizik | Selle Italia | Specialized |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 15.3% | 12.9% | 6.1% | 6.1% | 2.5% |
| Nov 2025 | 57.8% | 13.7% | 10.6% | 7.5% | 7.5% | 3.1% |
| Dec 2025 | 27.9% | 25.2% | 18.9% | 14.4% | 9% | 4.5% |
| Jan 2026 | 17.1% | 26.7% | 24.8% | 13.3% | 11.4% | 6.7% |
| Feb 2026 | 58.9% | 13.9% | 10.8% | 7.6% | 6.3% | 2.5% |
| Mar 2026 | 57.8% | 15.6% | 11.7% | 6.1% | 5% | 3.9% |
| Apr 2026 | 44.8% | 17.5% | 18.2% | 8.4% | 6.3% | 4.9% |
| May 2026 | 64.9% | 13.5% | 8.2% | 7.7% | 4.3% | 1.4% |
| Jun 2026 | 71% | 8.7% | 7.4% | 5.2% | 4.8% | 3% |
| Jul 2026 | 53.8% | 15.4% | 11.9% | 7% | 8.4% | 3.5% |
| Aug 2026 | 70.1% | 10.7% | 7.3% | 6% | 4.3% | 1.7% |
| Sep 2026 | 66.8% | 12.2% | 8.3% | 5.9% | 4.4% | 2.4% |
How has the Brooks England and Selle Italia comparison changed over the last 12 months?
3 findings
- Brooks England was ahead of Selle Italia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand moved from 12.9% to 8.3%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands in New Zealand moved from 6.1% to 4.4%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand bike saddle brands in September 2026?
2 changes
In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%.
Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brooks England’s and Selle Italia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks England
2 branded search terms
- brooks england
- brooks saddle
Selle Italia
2 branded search terms
- selle italia
- selle italia saddle
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