Brandwave

How popular isBrooks England?

In September 2026, people searched for Brooks England by name about 170 times in New Zealand, a 19% decrease from the previous year. These searches made up 8.3% of all New Zealand bike saddle brand searches, placing Brooks England third out of six brands. When we asked both ChatGPT and Google AI Overviews about bike saddle brands, Brooks England appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Brooks England is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. WTBShare of searches 66.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. ErgonShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Brooks EnglandShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. FizikShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Selle ItaliaShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top bike saddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brooks England was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks England is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Ergon2nd
  3. Selle Italia3rd
  4. Fizik4th
  5. Brooks England5th
  6. WTB6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ergon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks England3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fizik2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike saddle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike saddle brands compete with Brooks England?

Brooks England against bike saddle brands in New Zealand, by month

Share of searches by month for WTB, Ergon, Brooks England, Fizik, Selle Italia, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthWTBErgonBrooks EnglandFizikSelle ItaliaSpecialized
Oct 202557.1%15.3%12.9%6.1%6.1%2.5%
Nov 202557.8%13.7%10.6%7.5%7.5%3.1%
Dec 202527.9%25.2%18.9%14.4%9%4.5%
Jan 202617.1%26.7%24.8%13.3%11.4%6.7%
Feb 202658.9%13.9%10.8%7.6%6.3%2.5%
Mar 202657.8%15.6%11.7%6.1%5%3.9%
Apr 202644.8%17.5%18.2%8.4%6.3%4.9%
May 202664.9%13.5%8.2%7.7%4.3%1.4%
Jun 202671%8.7%7.4%5.2%4.8%3%
Jul 202653.8%15.4%11.9%7%8.4%3.5%
Aug 202670.1%10.7%7.3%6%4.3%1.7%
Sep 202666.8%12.2%8.3%5.9%4.4%2.4%

  1. 1.WTB

    66.8%

    Held 1st. 1.4K estimated branded searches, -16.5% vs prior month. Share -3.3 points.

  2. 2.Ergon

    12.2%

    Held 2nd. 250 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Brooks England

    8.3%

    Held 3rd. 170 estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Fizik

    5.9%

    Held 4th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

  5. 5.Selle Italia

    4.4%

    Held 5th. 90 estimated branded searches, -10% vs prior month. Share +0.1 points.

  6. 6.Specialized

    2.4%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.

Compare popularity between Brooks England and its closest rivals

Every comparison with Brooks England

5 comparisons

How has branded search demand for Brooks England changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooks England in New Zealand fell from 210 to 170.
  • Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand decreased from 12.9% to 8.3%.
  • Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand peaked at 24.8% in January 2026 and was lowest at 7.3% in August 2026.

How did search popularity change for New Zealand bike saddle brands in September 2026?

6 changes

  1. In September 2026, Ergon gained share of searches among bike saddle brands in New Zealand, from 10.7% to 12.2%.

  2. In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%.

  3. In September 2026, Specialized gained share of searches among bike saddle brands in New Zealand, from 1.7% to 2.4%.

  4. In September 2026, WTB lost share of searches among bike saddle brands in New Zealand, from 70.1% to 66.8%.

  5. Estimated monthly branded searches for Fizik in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026.

  6. Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.

How are Brooks England’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooks England’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brooks england
  • brooks saddle

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How the Brand Demand Index is measured

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