Brandwave

How popular isSpecialized?

In September 2026, people searched for Specialized by name about 3,940 times in New Zealand, about the same as the previous year. These searches made up 16.9% of all New Zealand e-bike brand searches, placing Specialized second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about e-bike brands, Specialized appeared in all answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Specialized is the second most searched of 11 competitors and the fourth most recommended in AI answers.

  1. GiantShare of searches 32.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpecializedShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. TrekShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rad Power BikesShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CubeShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized appeared in all five answers. Specialized is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Smartmotion3rd
  4. Specialized4th
  5. MeloYelo5th
  6. Fiido6th
  7. Cube7th
  8. Rad Power Bikes–
  9. Velectrix–
  10. Magnum Bikes–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which e-bike brands compete with Specialized?

Specialized against e-bike brands in New Zealand, by month

Share of searches by month for Giant, Specialized, Trek, Rad Power Bikes, Cube, Velectrix, Magnum Bikes, Smartmotion, Fiido. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantSpecializedTrekRad Power BikesCubeVelectrixMagnum BikesSmartmotionFiidoMeloYeloLekker
Oct 202534%17.9%11%11.3%6%6%4.4%3.9%2.5%2.5%0.46%
Nov 202534.8%18.8%14.1%9.6%6.3%4.1%4.5%3.5%1.6%2.2%0.59%
Dec 202535.2%19%14.3%7.9%6.3%4.2%4.2%3.6%2.2%2.8%0.4%
Jan 202632.3%20.2%12.3%10.3%5.5%4.8%5.6%3.6%2.1%2.9%0.51%
Feb 202627.1%18.7%14%17.3%6.2%4.3%3.9%2.7%2.5%2.7%0.39%
Mar 202629.6%22.4%12.8%12.4%4.1%5.2%2.9%4%4.1%2.2%0.38%
Apr 202632.5%21.4%13.1%9.5%5.8%4.9%3.4%4.6%2.4%2.1%0.45%
May 202631.7%21%12.8%11.2%6.9%3.7%3.6%4.3%2%2.5%0.36%
Jun 202631.7%21.9%10.9%10.5%8.9%3.9%3.6%3.9%2.3%2.1%0.46%
Jul 202632.5%18.2%11.2%12.4%9.1%4.4%4%3.3%1.9%2.6%0.47%
Aug 202634.8%18.4%11.3%9.4%9.2%4.2%4.5%3.1%2.6%2.1%0.47%
Sep 202632.1%16.9%15.6%10.4%8.5%4.6%3.9%3%2.6%2%0.43%

  1. 1.Giant

    32.1%

    Held 1st. 1.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Specialized

    16.9%

    Held 2nd. 780 estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Trek

    15.6%

    Held 3rd. 720 estimated branded searches, +50% vs prior month. Share +4.3 points.

  4. 4.Rad Power Bikes

    10.4%

    Held 4th. 480 estimated branded searches, +20% vs prior month. Share +1 points.

  5. 5.Cube

    8.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Velectrix

    4.6%

    Moved from 7th to 6th. 210 estimated branded searches, +16.7% vs prior month. Share +0.3 points.

  7. 7.Magnum Bikes

    3.9%

    Moved from 6th to 7th. 180 estimated branded searches, -5.3% vs prior month. Share -0.6 points.

  8. 8.Smartmotion

    3%

    Held 8th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.

  9. 9.Fiido

    2.6%

    Held 9th. 120 estimated branded searches, +9.1% vs prior month. Share 0 points.

  10. 10.MeloYelo

    2%

    Held 10th. 90 estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Lekker

    0.43%

    Held 11th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Specialized and its closest rivals

Every comparison with Specialized

33 comparisons

How has branded search demand for Specialized changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized in New Zealand held steady, from 3.8K to 3.9K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among e-bike brands in New Zealand decreased from 17.9% to 16.9%.
  • Across the 12 months ending September 2026, Specialized’s share of searches among e-bike brands in New Zealand peaked at 22.4% in March 2026 and was lowest at 16.9% in September 2026.

How did search popularity change for New Zealand e-bike brands in September 2026?

6 changes

  1. In September 2026, Trek gained share of searches among e-bike brands in New Zealand, from 11.3% to 15.6%.

  2. In September 2026, Rad Power Bikes gained share of searches among e-bike brands in New Zealand, from 9.4% to 10.4%.

  3. In September 2026, Giant lost share of searches among e-bike brands in New Zealand, from 34.8% to 32.1%.

  4. In September 2026, Specialized lost share of searches among e-bike brands in New Zealand, from 18.4% to 16.9%.

  5. In September 2026, Cube lost share of searches among e-bike brands in New Zealand, from 9.2% to 8.5%.

  6. In September 2026, Magnum Bikes lost share of searches among e-bike brands in New Zealand, from 4.5% to 3.9%.

How are Specialized’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • specialized bib shorts
  • specialized bike
  • specialized bikes rockhopper
  • specialized dh bike
  • specialized e bike
  • specialized ebike
  • specialized enduro bike
  • specialized gravel bike
  • specialized gravel shoes
  • specialized helmet
  • specialized mountain bike
  • specialized mtb bikes
  • specialized mtb gloves
  • specialized mtb shoes
  • specialized road bikes
  • specialized saddle
  • specialized shoes
  • specialized youth bikes

Do you work for Specialized? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specialized compete?

Specialized is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands2nd of 821.2%Show ranking
Downhill bike brands8th of 82.8%Show ranking
Electric mountain bike brands2nd of 521.8%Show ranking
E-bike brands2nd of 1116.9%Shown above
Gravel bike brands1st of 435.2%Show ranking
Cycling helmet brands6th of 73.6%Show ranking
Bib shorts brands7th of 70.35%Show ranking
Bike gloves brands1st of 658%Show ranking
Bike saddle brands6th of 62.4%Show ranking
MTB shoes brands7th of 72%Show ranking
Bike shoes brands1st of 676%Show ranking
MTB gloves brands7th of 70.66%Show ranking
Cycling shoe brands4th of 611.3%Show ranking
Gravel shoes brands4th of 55.7%Show ranking
Creator with pink hair and a pink jacket

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