Brandwave

Specialized vs WTB:Which is more popular?

In September 2026, WTB had more branded searches than Specialized among bike saddle brands in New Zealand. WTB had about 1,370 branded searches, while Specialized had 50. WTB made up 66.8% of all bike saddle brand searches we track, and Specialized accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about bike saddle brands, Specialized appeared in all five answers and WTB in three. Specialized was mentioned before WTB in every answer.

Among bike saddle brands in New Zealand in September 2026

Who do people search for more?

WTB, about 27 searches for every 1 for Specialized

WTB 1.4K searchesSpecialized 50 searches

Who does AI mention more?

Specialized, mentioned in every answer we collected

Specialized in 5 of 5WTB in 3 of 5

Who does AI recommend more?

Specialized, named ahead of WTB in every answer

Specialized first in 5WTB never first

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Top bike saddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized appeared in all five answers. WTB was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Specialized was listed before WTB in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Ergon2nd
  3. Selle Italia3rd
  4. Fizik4th
  5. Brooks England5th
  6. WTB6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ergon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WTB3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks England3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selle Italia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fizik2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike saddle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Specialized or WTB more popular in search?

This chart shows how often people search Google for Specialized and WTB by name. Each line represents a brand's share of searches for all six bike saddle brands we track, month by month, from searches in New Zealand.

Specialized and WTB among bike saddle brands in New Zealand, by month

Share of searches by month for WTB, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthWTBErgonBrooks EnglandFizikSelle ItaliaSpecialized
Oct 202557.1%15.3%12.9%6.1%6.1%2.5%
Nov 202557.8%13.7%10.6%7.5%7.5%3.1%
Dec 202527.9%25.2%18.9%14.4%9%4.5%
Jan 202617.1%26.7%24.8%13.3%11.4%6.7%
Feb 202658.9%13.9%10.8%7.6%6.3%2.5%
Mar 202657.8%15.6%11.7%6.1%5%3.9%
Apr 202644.8%17.5%18.2%8.4%6.3%4.9%
May 202664.9%13.5%8.2%7.7%4.3%1.4%
Jun 202671%8.7%7.4%5.2%4.8%3%
Jul 202653.8%15.4%11.9%7%8.4%3.5%
Aug 202670.1%10.7%7.3%6%4.3%1.7%
Sep 202666.8%12.2%8.3%5.9%4.4%2.4%

How has the Specialized and WTB comparison changed over the last 12 months?

3 findings
  • WTB was ahead of Specialized in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bike saddle brands in New Zealand moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 40 to 50.
  • Across the 12 months ending September 2026, WTB’s share of searches among bike saddle brands in New Zealand moved from 57.1% to 66.8%, and its estimated monthly branded searches moved from 930 to 1.4K.

How did search popularity change for New Zealand bike saddle brands in September 2026?

2 changes

  1. In September 2026, Specialized gained share of searches among bike saddle brands in New Zealand, from 1.7% to 2.4%.

  2. In September 2026, WTB lost share of searches among bike saddle brands in New Zealand, from 70.1% to 66.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Specialized’s and WTB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Specialized

1 branded search term

  • specialized saddle

WTB

2 branded search terms

  • wtb
  • wtb saddle

How the Brand Demand Index is measured

Other head-to-heads among bike saddle brands

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