Brandwave

Specialized vs Trek:Which is more popular?

In September 2026, Specialized had more branded searches than Trek among e-bike brands in New Zealand. Specialized had about 780 branded searches, while Trek had 720. Specialized made up 16.9% of all e-bike brand searches we track, and Trek accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Specialized appeared in all five answers and Trek in four. Trek was mentioned before Specialized in three out of five answers.

Among e-bike brands in New Zealand in September 2026

Who do people search for more?

Specialized, about 8% more searches than Trek

Specialized 780 searchesTrek 720 searches

Who does AI mention more?

Specialized, mentioned in every answer we collected

Specialized in 5 of 5Trek in 4 of 5

Who does AI recommend more?

Trek, named ahead of Specialized in 3 of 5 answers

Trek first in 3Specialized first in 2

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized appeared in all five answers. Trek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trek was listed before Specialized in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Smartmotion3rd
  4. Specialized4th
  5. MeloYelo5th
  6. Fiido6th
  7. Cube7th
  8. Rad Power Bikes–
  9. Velectrix–
  10. Magnum Bikes–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Specialized or Trek more popular in search?

This chart shows how often people search Google for Specialized and Trek by name. Each line represents a brand's share of searches for all 11 e-bike brands we track, month by month, from searches in New Zealand.

Specialized and Trek among e-bike brands in New Zealand, by month

Share of searches by month for Specialized, Trek. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantSpecializedTrekRad Power BikesCubeVelectrixMagnum BikesSmartmotionFiidoMeloYeloLekker
Oct 202534%17.9%11%11.3%6%6%4.4%3.9%2.5%2.5%0.46%
Nov 202534.8%18.8%14.1%9.6%6.3%4.1%4.5%3.5%1.6%2.2%0.59%
Dec 202535.2%19%14.3%7.9%6.3%4.2%4.2%3.6%2.2%2.8%0.4%
Jan 202632.3%20.2%12.3%10.3%5.5%4.8%5.6%3.6%2.1%2.9%0.51%
Feb 202627.1%18.7%14%17.3%6.2%4.3%3.9%2.7%2.5%2.7%0.39%
Mar 202629.6%22.4%12.8%12.4%4.1%5.2%2.9%4%4.1%2.2%0.38%
Apr 202632.5%21.4%13.1%9.5%5.8%4.9%3.4%4.6%2.4%2.1%0.45%
May 202631.7%21%12.8%11.2%6.9%3.7%3.6%4.3%2%2.5%0.36%
Jun 202631.7%21.9%10.9%10.5%8.9%3.9%3.6%3.9%2.3%2.1%0.46%
Jul 202632.5%18.2%11.2%12.4%9.1%4.4%4%3.3%1.9%2.6%0.47%
Aug 202634.8%18.4%11.3%9.4%9.2%4.2%4.5%3.1%2.6%2.1%0.47%
Sep 202632.1%16.9%15.6%10.4%8.5%4.6%3.9%3%2.6%2%0.43%

How has the Specialized and Trek comparison changed over the last 12 months?

3 findings
  • Specialized was ahead of Trek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Specialized’s share of searches among e-bike brands in New Zealand moved from 17.9% to 16.9%, and its estimated monthly branded searches held steady at 780.
  • Across the 12 months ending September 2026, Trek’s share of searches among e-bike brands in New Zealand moved from 11% to 15.6%, and its estimated monthly branded searches moved from 480 to 720.

How did search popularity change for New Zealand e-bike brands in September 2026?

2 changes

  1. In September 2026, Trek gained share of searches among e-bike brands in New Zealand, from 11.3% to 15.6%.

  2. In September 2026, Specialized lost share of searches among e-bike brands in New Zealand, from 18.4% to 16.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Specialized’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Specialized

2 branded search terms

  • specialized e bike
  • specialized ebike

Trek

1 branded search term

  • trek e bike

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

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