Giant vs Trek:Which is more popular?
In September 2026, Giant had more branded searches than Trek among e-bike brands in New Zealand. Giant had about 1,480 branded searches, while Trek had 720. Giant made up 32.1% of all e-bike brand searches we track, and Trek accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Giant and Trek each appeared in four of the five answers. Giant was mentioned before Trek in three out of four answers that named either.
Who do people search for more?
Giant, about 2 searches for every 1 for Trek
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Giant, named ahead of Trek in 3 of 4 answers
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Top e-bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giant and Trek were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giant was listed before Trek in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Giant1st
Trek2nd
Smartmotion3rd
Specialized4th- MeloYelo5th
Fiido6th
Cube7th
Rad Power Bikes–- Velectrix–
Magnum Bikes–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about e-bike brands
5 answers
Asked ChatGPT
“Which e-bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best e-bike brands in New Zealand?”
Asked ChatGPT
“What's the best e-bike brand in New Zealand for daily commuting?”
Searched Google, AI Overview
“e bike nz”
Searched Google, AI Overview
“electric bike nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Giant or Trek more popular in search?
This chart shows how often people search Google for Giant and Trek by name. Each line represents a brand's share of searches for all 11 e-bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giant, Trek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Specialized | Trek | Rad Power Bikes | Cube | Velectrix | Magnum Bikes | Smartmotion | Fiido | MeloYelo | Lekker |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 17.9% | 11% | 11.3% | 6% | 6% | 4.4% | 3.9% | 2.5% | 2.5% | 0.46% |
| Nov 2025 | 34.8% | 18.8% | 14.1% | 9.6% | 6.3% | 4.1% | 4.5% | 3.5% | 1.6% | 2.2% | 0.59% |
| Dec 2025 | 35.2% | 19% | 14.3% | 7.9% | 6.3% | 4.2% | 4.2% | 3.6% | 2.2% | 2.8% | 0.4% |
| Jan 2026 | 32.3% | 20.2% | 12.3% | 10.3% | 5.5% | 4.8% | 5.6% | 3.6% | 2.1% | 2.9% | 0.51% |
| Feb 2026 | 27.1% | 18.7% | 14% | 17.3% | 6.2% | 4.3% | 3.9% | 2.7% | 2.5% | 2.7% | 0.39% |
| Mar 2026 | 29.6% | 22.4% | 12.8% | 12.4% | 4.1% | 5.2% | 2.9% | 4% | 4.1% | 2.2% | 0.38% |
| Apr 2026 | 32.5% | 21.4% | 13.1% | 9.5% | 5.8% | 4.9% | 3.4% | 4.6% | 2.4% | 2.1% | 0.45% |
| May 2026 | 31.7% | 21% | 12.8% | 11.2% | 6.9% | 3.7% | 3.6% | 4.3% | 2% | 2.5% | 0.36% |
| Jun 2026 | 31.7% | 21.9% | 10.9% | 10.5% | 8.9% | 3.9% | 3.6% | 3.9% | 2.3% | 2.1% | 0.46% |
| Jul 2026 | 32.5% | 18.2% | 11.2% | 12.4% | 9.1% | 4.4% | 4% | 3.3% | 1.9% | 2.6% | 0.47% |
| Aug 2026 | 34.8% | 18.4% | 11.3% | 9.4% | 9.2% | 4.2% | 4.5% | 3.1% | 2.6% | 2.1% | 0.47% |
| Sep 2026 | 32.1% | 16.9% | 15.6% | 10.4% | 8.5% | 4.6% | 3.9% | 3% | 2.6% | 2% | 0.43% |
How has the Giant and Trek comparison changed over the last 12 months?
3 findings
- Giant was ahead of Trek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giant’s share of searches among e-bike brands in New Zealand moved from 34% to 32.1%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, Trek’s share of searches among e-bike brands in New Zealand moved from 11% to 15.6%, and its estimated monthly branded searches moved from 480 to 720.
How did search popularity change for New Zealand e-bike brands in September 2026?
2 changes
In September 2026, Trek gained share of searches among e-bike brands in New Zealand, from 11.3% to 15.6%.
In September 2026, Giant lost share of searches among e-bike brands in New Zealand, from 34.8% to 32.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Giant’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among e-bike brands
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