Brandwave

How popular isGiant?

In September 2026, people searched for Giant by name about 2,250 times in New Zealand, a 6.1% increase from the previous year. These searches made up 32.1% of all New Zealand e-bike brand searches, placing Giant first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about e-bike brands, Giant appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Giant is the most searched of 11 competitors and the most recommended in AI answers.

  1. GiantShare of searches 32.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpecializedShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. TrekShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rad Power BikesShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CubeShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giant was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giant is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Smartmotion3rd
  4. Specialized4th
  5. MeloYelo5th
  6. Fiido6th
  7. Cube7th
  8. Rad Power Bikes–
  9. Velectrix–
  10. Magnum Bikes–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which e-bike brands compete with Giant?

Giant against e-bike brands in New Zealand, by month

Share of searches by month for Giant, Specialized, Trek, Rad Power Bikes, Cube, Velectrix, Magnum Bikes, Smartmotion, Fiido. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantSpecializedTrekRad Power BikesCubeVelectrixMagnum BikesSmartmotionFiidoMeloYeloLekker
Oct 202534%17.9%11%11.3%6%6%4.4%3.9%2.5%2.5%0.46%
Nov 202534.8%18.8%14.1%9.6%6.3%4.1%4.5%3.5%1.6%2.2%0.59%
Dec 202535.2%19%14.3%7.9%6.3%4.2%4.2%3.6%2.2%2.8%0.4%
Jan 202632.3%20.2%12.3%10.3%5.5%4.8%5.6%3.6%2.1%2.9%0.51%
Feb 202627.1%18.7%14%17.3%6.2%4.3%3.9%2.7%2.5%2.7%0.39%
Mar 202629.6%22.4%12.8%12.4%4.1%5.2%2.9%4%4.1%2.2%0.38%
Apr 202632.5%21.4%13.1%9.5%5.8%4.9%3.4%4.6%2.4%2.1%0.45%
May 202631.7%21%12.8%11.2%6.9%3.7%3.6%4.3%2%2.5%0.36%
Jun 202631.7%21.9%10.9%10.5%8.9%3.9%3.6%3.9%2.3%2.1%0.46%
Jul 202632.5%18.2%11.2%12.4%9.1%4.4%4%3.3%1.9%2.6%0.47%
Aug 202634.8%18.4%11.3%9.4%9.2%4.2%4.5%3.1%2.6%2.1%0.47%
Sep 202632.1%16.9%15.6%10.4%8.5%4.6%3.9%3%2.6%2%0.43%

  1. 1.Giant

    32.1%

    Held 1st. 1.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Specialized

    16.9%

    Held 2nd. 780 estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Trek

    15.6%

    Held 3rd. 720 estimated branded searches, +50% vs prior month. Share +4.3 points.

  4. 4.Rad Power Bikes

    10.4%

    Held 4th. 480 estimated branded searches, +20% vs prior month. Share +1 points.

  5. 5.Cube

    8.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Velectrix

    4.6%

    Moved from 7th to 6th. 210 estimated branded searches, +16.7% vs prior month. Share +0.3 points.

  7. 7.Magnum Bikes

    3.9%

    Moved from 6th to 7th. 180 estimated branded searches, -5.3% vs prior month. Share -0.6 points.

  8. 8.Smartmotion

    3%

    Held 8th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.

  9. 9.Fiido

    2.6%

    Held 9th. 120 estimated branded searches, +9.1% vs prior month. Share 0 points.

  10. 10.MeloYelo

    2%

    Held 10th. 90 estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Lekker

    0.43%

    Held 11th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Giant and its closest rivals

Every comparison with Giant

15 comparisons

How has branded search demand for Giant changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant in New Zealand rose from 2.1K to 2.3K.
  • Across the 12 months ending September 2026, Giant’s share of searches among e-bike brands in New Zealand decreased from 34% to 32.1%.
  • Across the 12 months ending September 2026, Giant’s share of searches among e-bike brands in New Zealand peaked at 35.2% in December 2025 and was lowest at 27.1% in February 2026.

How did search popularity change for New Zealand e-bike brands in September 2026?

6 changes

  1. In September 2026, Trek gained share of searches among e-bike brands in New Zealand, from 11.3% to 15.6%.

  2. In September 2026, Rad Power Bikes gained share of searches among e-bike brands in New Zealand, from 9.4% to 10.4%.

  3. In September 2026, Giant lost share of searches among e-bike brands in New Zealand, from 34.8% to 32.1%.

  4. In September 2026, Specialized lost share of searches among e-bike brands in New Zealand, from 18.4% to 16.9%.

  5. In September 2026, Cube lost share of searches among e-bike brands in New Zealand, from 9.2% to 8.5%.

  6. In September 2026, Magnum Bikes lost share of searches among e-bike brands in New Zealand, from 4.5% to 3.9%.

How are Giant’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giant bike
  • giant e bike
  • giant gravel bike
  • giant liv bike
  • giant mtb bikes
  • giant road bike

Do you work for Giant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Giant compete?

Giant is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands4th of 814.7%Show ranking
Downhill bike brands5th of 810.9%Show ranking
Electric mountain bike brands3rd of 516.8%Show ranking
E-bike brands1st of 1132.1%Shown above
Gravel bike brands3rd of 427.1%Show ranking
Creator with pink hair and a pink jacket

Is Giant your brand?

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