Electric mountain bike brands in New Zealand:Which are most popular?
In September 2026, Trek was the most searched electric mountain bike brand in New Zealand, accounting for 40.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Trek showed up in every answer. Trek was recommended most often, coming first in one out of four responses.
TrekShare of searches 40.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SpecializedShare of searches 21.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
GiantShare of searches 16.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd- Santa CruzShare of searches 14.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
CubeShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top electric mountain bike brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Trek appeared every time. Trek was recommended most often, coming first in one out of four answers. Specialized was second, and Giant was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Trek1st
- Specialized2nd
- Giant3rd
- Cube4th
- Santa Cruz5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trek4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Specialized3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Giant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Santa Cruz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cube1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about electric mountain bike brands
4 answers
Asked ChatGPT
“Which electric mountain bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electric mountain bike brands in New Zealand?”
Asked ChatGPT
“What's the best electric mountain bike brand in New Zealand for rough trails?”
Searched Google, AI Overview
“ebike nz”
Searched Google, AI Overview
“electric mtb nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which electric mountain bike brands do people search for most?
This chart shows how often people search Google for each electric mountain bike brand by name. Each line represents a brand's share of searches for all five electric mountain bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Trek, Specialized, Giant, Santa Cruz, Cube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trek | Specialized | Giant | Santa Cruz | Cube |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.8% | 19.8% | 17.5% | 5.2% |
| Nov 2025 | 38.7% | 21% | 21% | 14.2% | 5.2% |
| Dec 2025 | 39.7% | 21.5% | 21.5% | 11.9% | 5.3% |
| Jan 2026 | 37.9% | 25.2% | 20.5% | 11.4% | 5% |
| Feb 2026 | 35.2% | 24.1% | 18.5% | 16.3% | 5.9% |
| Mar 2026 | 33.2% | 26.3% | 22.2% | 13.9% | 4.4% |
| Apr 2026 | 32.9% | 26.1% | 21.9% | 13.7% | 5.3% |
| May 2026 | 34.3% | 22.9% | 18.6% | 18.6% | 5.6% |
| Jun 2026 | 36.8% | 19.3% | 19.3% | 17% | 7.5% |
| Jul 2026 | 38.9% | 18% | 20.4% | 14.7% | 8% |
| Aug 2026 | 42.3% | 17.6% | 17.6% | 15.5% | 6.9% |
| Sep 2026 | 40.2% | 21.8% | 16.8% | 14.7% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 2.4K | 0% | -2.1 points | |
| 2, moved from 3rd to 2nd | 21.8% | 1.3K | +30% | +4.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 1K | 0% | -0.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.7% | 880 | 0% | -0.8 points | |
| 5, held 5th | 6.5% | 390 | 0% | -0.3 points |
1.
Trek40.2%
Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share -2.1 points.
21.8%
Moved from 3rd to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +4.1 points.
3.
Giant16.8%
Moved from 2nd to 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.9 points.
14.7%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Cube6.5%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.
Which brand is most popular in search among electric mountain bike brands in New Zealand?
5 brands
In September 2026, Trek was the most searched among electric mountain bike brands in New Zealand, with an estimated 2.4K branded searches, 40.2% of all searches for the five we track. Specialized is in 2nd place, 18.4 percentage points behind at 21.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Trek | 31.7% → 40.2% | 42.3%Aug 2026 | 31.7%Oct 2025 | 1st |
| Specialized | 25.8% → 21.8% | 26.3%Mar 2026 | 17.6%Aug 2026 | 2nd |
| Giant | 19.8% → 16.8% | 22.2%Mar 2026 | 16.8%Sep 2026 | 3rd |
| Santa Cruz | 17.5% → 14.7% | 18.6%May 2026 | 11.4%Jan 2026 | 4th |
| Cube | 5.2% → 6.5% | 8%Jul 2026 | 4.4%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Trek’s share of searches among electric mountain bike brands in New Zealand increased from 31.7% to 40.2%.
- Across the 12 months ending September 2026, Specialized’s share of searches among electric mountain bike brands in New Zealand decreased from 25.8% to 21.8%.
- Across the 12 months ending September 2026, Giant’s share of searches among electric mountain bike brands in New Zealand decreased from 19.8% to 16.8%.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among electric mountain bike brands in New Zealand decreased from 17.5% to 14.7%.
- Across the 12 months ending September 2026, Cube’s share of searches among electric mountain bike brands in New Zealand increased from 5.2% to 6.5%.
- Across the 12 months ending September 2026, Trek’s share of searches among electric mountain bike brands in New Zealand peaked at 42.3% in August 2026 and was lowest at 31.7% in October 2025.
- Across the 12 months ending September 2026, Specialized’s share of searches among electric mountain bike brands in New Zealand peaked at 26.3% in March 2026 and was lowest at 17.6% in August 2026.
- Across the 12 months ending September 2026, Giant’s share of searches among electric mountain bike brands in New Zealand peaked at 22.2% in March 2026 and was lowest at 16.8% in September 2026.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among electric mountain bike brands in New Zealand peaked at 18.6% in May 2026 and was lowest at 11.4% in January 2026.
- Across the 12 months ending September 2026, Cube’s share of searches among electric mountain bike brands in New Zealand peaked at 8% in July 2026 and was lowest at 4.4% in March 2026.
How did search popularity change for New Zealand electric mountain bike brands in September 2026?
5 changes
In September 2026, Specialized overtook Giant to rank 2nd among electric mountain bike brands in New Zealand, with 21.8% of the searches.
In September 2026, Trek lost share of searches among electric mountain bike brands in New Zealand, from 42.3% to 40.2%.
In September 2026, Giant lost share of searches among electric mountain bike brands in New Zealand, from 17.6% to 16.8%.
In September 2026, Santa Cruz lost share of searches among electric mountain bike brands in New Zealand, from 15.5% to 14.7%.
Estimated monthly branded searches for Cube in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
Compare popularity between leading brands
- Trek vs Specialized: compare popularity
- Trek vs Giant: compare popularity
- Trek vs Santa Cruz: compare popularity
- Trek vs Cube: compare popularity
- Specialized vs Giant: compare popularity
- Specialized vs Santa Cruz: compare popularity
- Specialized vs Cube: compare popularity
- Giant vs Santa Cruz: compare popularity
- Giant vs Cube: compare popularity
- Santa Cruz vs Cube: compare popularity
- Compare any of these brands
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