Brandwave

How popular isSanta Cruz?

In September 2026, people searched for Santa Cruz by name about 1,050 times in New Zealand, about the same as the previous year. These searches made up 14.7% of all New Zealand electric mountain bike brand searches, placing Santa Cruz fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about electric mountain bike brands, Santa Cruz appeared in two of the four answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Santa Cruz is the fourth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. TrekShare of searches 40.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. SpecializedShare of searches 21.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. GiantShare of searches 16.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Santa CruzShare of searches 14.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. CubeShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top electric mountain bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Santa Cruz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Santa Cruz is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Specialized2nd
  3. Giant3rd
  4. Cube4th
  5. Santa Cruz5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Specialized3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Giant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Santa Cruz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about electric mountain bike brands

4 answers

  • Asked ChatGPT

    “Which electric mountain bike brand should I buy in New Zealand?”

    1. 1Giant
    2. 2Specialized
    3. 3Trek

  • Asked ChatGPT

    “What are the best electric mountain bike brands in New Zealand?”

    1. 1Specialized
    2. 2Trek
    3. 3Giant
    4. 4Santa Cruz

  • Asked ChatGPT

    “What's the best electric mountain bike brand in New Zealand for rough trails?”

    1. 1Trek
    2. 2Specialized
    3. 3Santa Cruz
    4. 4Giant

  • Searched Google, AI Overview

    “ebike nz”

    1. 1Cube
    2. 2Trek

  • Searched Google, AI Overview

    “electric mtb nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which electric mountain bike brands compete with Santa Cruz?

Santa Cruz against electric mountain bike brands in New Zealand, by month

Share of searches by month for Trek, Specialized, Giant, Santa Cruz, Cube. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekSpecializedGiantSanta CruzCube
Oct 202531.7%25.8%19.8%17.5%5.2%
Nov 202538.7%21%21%14.2%5.2%
Dec 202539.7%21.5%21.5%11.9%5.3%
Jan 202637.9%25.2%20.5%11.4%5%
Feb 202635.2%24.1%18.5%16.3%5.9%
Mar 202633.2%26.3%22.2%13.9%4.4%
Apr 202632.9%26.1%21.9%13.7%5.3%
May 202634.3%22.9%18.6%18.6%5.6%
Jun 202636.8%19.3%19.3%17%7.5%
Jul 202638.9%18%20.4%14.7%8%
Aug 202642.3%17.6%17.6%15.5%6.9%
Sep 202640.2%21.8%16.8%14.7%6.5%

  1. 1.Trek

    40.2%

    Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Specialized

    21.8%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +4.1 points.

  3. 3.Giant

    16.8%

    Moved from 2nd to 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Santa Cruz

    14.7%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Cube

    6.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Santa Cruz and its closest rivals

Every comparison with Santa Cruz

7 comparisons

How has branded search demand for Santa Cruz changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Santa Cruz’s share of searches among electric mountain bike brands in New Zealand decreased from 17.5% to 14.7%.
  • Across the 12 months ending September 2026, Santa Cruz’s share of searches among electric mountain bike brands in New Zealand peaked at 18.6% in May 2026 and was lowest at 11.4% in January 2026.

How did search popularity change for New Zealand electric mountain bike brands in September 2026?

5 changes

  1. In September 2026, Specialized overtook Giant to rank 2nd among electric mountain bike brands in New Zealand, with 21.8% of the searches.

  2. In September 2026, Trek lost share of searches among electric mountain bike brands in New Zealand, from 42.3% to 40.2%.

  3. In September 2026, Giant lost share of searches among electric mountain bike brands in New Zealand, from 17.6% to 16.8%.

  4. In September 2026, Santa Cruz lost share of searches among electric mountain bike brands in New Zealand, from 15.5% to 14.7%.

  5. Estimated monthly branded searches for Cube in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are Santa Cruz’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Santa Cruz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • santa cruz bikes
  • santa cruz mountain bike

Do you work for Santa Cruz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Santa Cruz compete?

Santa Cruz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Downhill bike brands3rd of 811.5%Show ranking
Electric mountain bike brands4th of 514.7%Shown above
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Is Santa Cruz your brand?

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