Brandwave

How popular isTrek?

In September 2026, people searched for Trek by name about 4,920 times in New Zealand, a 29.8% increase from the previous year. These searches made up 40.2% of all New Zealand electric mountain bike brand searches, placing Trek first out of five brands. When we asked both ChatGPT and Google AI Overviews about electric mountain bike brands, Trek appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Trek is the most searched of 5 competitors and the most recommended in AI answers.

  1. TrekShare of searches 40.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. SpecializedShare of searches 21.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. GiantShare of searches 16.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Santa CruzShare of searches 14.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. CubeShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top electric mountain bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trek appeared in all four answers. Trek is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Specialized2nd
  3. Giant3rd
  4. Cube4th
  5. Santa Cruz5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Specialized3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Giant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Santa Cruz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cube1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about electric mountain bike brands

4 answers

  • Asked ChatGPT

    “Which electric mountain bike brand should I buy in New Zealand?”

    1. 1Giant
    2. 2Specialized
    3. 3Trek

  • Asked ChatGPT

    “What are the best electric mountain bike brands in New Zealand?”

    1. 1Specialized
    2. 2Trek
    3. 3Giant
    4. 4Santa Cruz

  • Asked ChatGPT

    “What's the best electric mountain bike brand in New Zealand for rough trails?”

    1. 1Trek
    2. 2Specialized
    3. 3Santa Cruz
    4. 4Giant

  • Searched Google, AI Overview

    “ebike nz”

    1. 1Cube
    2. 2Trek

  • Searched Google, AI Overview

    “electric mtb nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which electric mountain bike brands compete with Trek?

Trek against electric mountain bike brands in New Zealand, by month

Share of searches by month for Trek, Specialized, Giant, Santa Cruz, Cube. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekSpecializedGiantSanta CruzCube
Oct 202531.7%25.8%19.8%17.5%5.2%
Nov 202538.7%21%21%14.2%5.2%
Dec 202539.7%21.5%21.5%11.9%5.3%
Jan 202637.9%25.2%20.5%11.4%5%
Feb 202635.2%24.1%18.5%16.3%5.9%
Mar 202633.2%26.3%22.2%13.9%4.4%
Apr 202632.9%26.1%21.9%13.7%5.3%
May 202634.3%22.9%18.6%18.6%5.6%
Jun 202636.8%19.3%19.3%17%7.5%
Jul 202638.9%18%20.4%14.7%8%
Aug 202642.3%17.6%17.6%15.5%6.9%
Sep 202640.2%21.8%16.8%14.7%6.5%

  1. 1.Trek

    40.2%

    Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Specialized

    21.8%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +4.1 points.

  3. 3.Giant

    16.8%

    Moved from 2nd to 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Santa Cruz

    14.7%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Cube

    6.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Trek and its closest rivals

Every comparison with Trek

15 comparisons

How has branded search demand for Trek changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trek in New Zealand rose from 3.8K to 4.9K.
  • Across the 12 months ending September 2026, Trek’s share of searches among electric mountain bike brands in New Zealand increased from 31.7% to 40.2%.
  • Across the 12 months ending September 2026, Trek’s share of searches among electric mountain bike brands in New Zealand peaked at 42.3% in August 2026 and was lowest at 31.7% in October 2025.

How did search popularity change for New Zealand electric mountain bike brands in September 2026?

5 changes

  1. In September 2026, Specialized overtook Giant to rank 2nd among electric mountain bike brands in New Zealand, with 21.8% of the searches.

  2. In September 2026, Trek lost share of searches among electric mountain bike brands in New Zealand, from 42.3% to 40.2%.

  3. In September 2026, Giant lost share of searches among electric mountain bike brands in New Zealand, from 17.6% to 16.8%.

  4. In September 2026, Santa Cruz lost share of searches among electric mountain bike brands in New Zealand, from 15.5% to 14.7%.

  5. Estimated monthly branded searches for Cube in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are Trek’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trek bike
  • trek bike sizing
  • trek dh bike
  • trek e bike
  • trek gravel bike
  • trek mtb bikes
  • trek road bike
  • trek youth bikes

Do you work for Trek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trek compete?

Trek is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands1st of 832.2%Show ranking
Downhill bike brands6th of 86.4%Show ranking
Electric mountain bike brands1st of 540.2%Shown above
E-bike brands3rd of 1115.6%Show ranking
Creator with pink hair and a pink jacket

Is Trek your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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