Downhill bike brands in New Zealand:Which are most popular?
In September 2026, KTM was the most searched downhill bike brand in New Zealand, accounting for 27% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Specialized showed up in every answer. Specialized was recommended most often, though no response put it first.
KTMShare of searches 27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CommencalShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th- Santa CruzShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CanyonShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
GiantShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top downhill bike brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Specialized appeared every time. Specialized was recommended most often, though no answer put it first. Santa Cruz was second, and Trek was third. KTM, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st- Santa Cruz2nd
Trek3rd- Canyon4th
- Commencal5th
- Giant6th
- KTM–
Cube–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Commencal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Santa Cruz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canyon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about downhill bike brands
5 answers
Asked ChatGPT
“Which downhill bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best downhill bike brands in New Zealand?”
Asked ChatGPT
“What's the best downhill bike brand in New Zealand for steep trails?”
Searched Google, AI Overview
“downhill bike brands”
Searched Google, AI Overview
“best downhill bike”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which downhill bike brands do people search for most?
This chart shows how often people search Google for each downhill bike brand by name. Each line represents a brand's share of searches for all eight downhill bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for KTM, Commencal, Santa Cruz, Canyon, Giant, Trek, Cube, Specialized. The figures are in the table below the chart.
View monthly share of searches table
| Month | KTM | Commencal | Santa Cruz | Canyon | Giant | Trek | Cube | Specialized |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 25.8% | 11.7% | 10.8% | 10.8% | 5.2% | 2.8% | 2.8% |
| Nov 2025 | 29.8% | 23.2% | 10.5% | 12.6% | 12.6% | 5.7% | 3.1% | 2.5% |
| Dec 2025 | 27.3% | 20.5% | 10% | 14% | 14% | 7.8% | 3.5% | 2.8% |
| Jan 2026 | 25.8% | 24% | 8.9% | 16% | 13% | 5.9% | 3.2% | 3.2% |
| Feb 2026 | 31.3% | 21.4% | 10.7% | 11.6% | 8.9% | 8.9% | 2.9% | 4.3% |
| Mar 2026 | 25% | 24.1% | 11% | 13.3% | 13.3% | 7.3% | 2.7% | 3.2% |
| Apr 2026 | 22.2% | 25.9% | 11.2% | 11.6% | 14.3% | 7.9% | 3.5% | 3.5% |
| May 2026 | 26% | 24.6% | 13.8% | 11% | 11% | 7.5% | 3.3% | 2.7% |
| Jun 2026 | 24% | 24.1% | 11.5% | 10.1% | 10.1% | 13.1% | 3.9% | 3.2% |
| Jul 2026 | 25.1% | 22.2% | 11.4% | 11.7% | 11.7% | 10.3% | 4.6% | 3% |
| Aug 2026 | 24% | 27.6% | 12.5% | 11.5% | 11.5% | 5.5% | 4.5% | 3% |
| Sep 2026 | 27% | 26.2% | 11.5% | 10.9% | 10.9% | 6.4% | 4.3% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27% | 2.5K | +18.2% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.2% | 2.4K | 0% | -1.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.5% | 1.1K | -3.7% | -1.1 points | |
| 4, held 4th | 10.9% | 1K | 0% | -0.6 points | |
| 5, held 5th | 10.9% | 1K | 0% | -0.6 points | |
| 6, held 6th | 6.4% | 590 | +22.9% | +0.9 points | |
| 7, held 7th | 4.3% | 390 | 0% | -0.2 points | |
| 8, held 8th | 2.8% | 260 | 0% | -0.1 points |
1.
KTM27%
Moved from 2nd to 1st. 2.5K estimated branded searches, +18.2% vs prior month. Share +3 points.
26.2%
Moved from 1st to 2nd. 2.4K estimated branded searches, 0% vs prior month. Share -1.4 points.
11.5%
Held 3rd. 1.1K estimated branded searches, -3.7% vs prior month. Share -1.1 points.
4.
Canyon10.9%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Giant10.9%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Trek6.4%
Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.9 points.
7.
Cube4.3%
Held 7th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.
2.8%
Held 8th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among downhill bike brands in New Zealand?
8 brands
In September 2026, KTM was the most searched among downhill bike brands in New Zealand, with an estimated 2.5K branded searches, 27% of all searches for the eight we track. Commencal is in 2nd place, 0.8 percentage points behind at 26.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| KTM | 30.1% → 27% | 31.3%Feb 2026 | 22.2%Apr 2026 | 1st |
| Commencal | 25.8% → 26.2% | 27.6%Aug 2026 | 20.5%Dec 2025 | 2nd |
| Santa Cruz | 11.7% → 11.5% | 13.8%May 2026 | 8.9%Jan 2026 | 3rd |
| Canyon | 10.8% → 10.9% | 16%Jan 2026 | 10.1%Jun 2026 | 4th |
| Giant | 10.8% → 10.9% | 14.3%Apr 2026 | 8.9%Feb 2026 | 5th |
| Trek | 5.2% → 6.4% | 13.1%Jun 2026 | 5.2%Oct 2025 | 6th |
| Cube | 2.8% → 4.3% | 4.6%Jul 2026 | 2.7%Mar 2026 | 7th |
| Specialized | 2.8% | 4.3%Feb 2026 | 2.5%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand decreased from 30.1% to 27%.
- Across the 12 months ending September 2026, Trek’s share of searches among downhill bike brands in New Zealand increased from 5.2% to 6.4%.
- Across the 12 months ending September 2026, Cube’s share of searches among downhill bike brands in New Zealand increased from 2.8% to 4.3%.
- Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand peaked at 31.3% in February 2026 and was lowest at 22.2% in April 2026.
- Across the 12 months ending September 2026, Commencal’s share of searches among downhill bike brands in New Zealand peaked at 27.6% in August 2026 and was lowest at 20.5% in December 2025.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among downhill bike brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 8.9% in January 2026.
- Across the 12 months ending September 2026, Canyon’s share of searches among downhill bike brands in New Zealand peaked at 16% in January 2026 and was lowest at 10.1% in June 2026.
- Across the 12 months ending September 2026, Giant’s share of searches among downhill bike brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 8.9% in February 2026.
- Across the 12 months ending September 2026, Trek’s share of searches among downhill bike brands in New Zealand peaked at 13.1% in June 2026 and was lowest at 5.2% in October 2025.
- Across the 12 months ending September 2026, Cube’s share of searches among downhill bike brands in New Zealand peaked at 4.6% in July 2026 and was lowest at 2.7% in March 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among downhill bike brands in New Zealand peaked at 4.3% in February 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Commencal, Santa Cruz, Canyon, Giant and Specialized held steady: their share of searches among downhill bike brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand downhill bike brands in September 2026?
7 changes
In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches.
In September 2026, Trek gained share of searches among downhill bike brands in New Zealand, from 5.5% to 6.4%.
In September 2026, Commencal lost share of searches among downhill bike brands in New Zealand, from 27.6% to 26.2%.
In September 2026, Santa Cruz lost share of searches among downhill bike brands in New Zealand, from 12.5% to 11.5%.
In September 2026, Canyon lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.
In September 2026, Giant lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.
Estimated monthly branded searches for Cube in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
Compare popularity between leading brands
- KTM vs Commencal: compare popularity
- KTM vs Santa Cruz: compare popularity
- KTM vs Canyon: compare popularity
- KTM vs Giant: compare popularity
- Commencal vs Santa Cruz: compare popularity
- Commencal vs Canyon: compare popularity
- Commencal vs Giant: compare popularity
- Santa Cruz vs Canyon: compare popularity
- Santa Cruz vs Giant: compare popularity
- Canyon vs Giant: compare popularity
- Compare any of these brands
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