Brandwave

Commencal vs Giant:Which is more popular?

In September 2026, Commencal had more branded searches than Giant among downhill bike brands in New Zealand. Commencal had about 2,400 branded searches, while Giant had 1,000. Commencal made up 26.2% of all downhill bike brand searches we track, and Giant accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about downhill bike brands, Commencal appeared in four of the five answers and Giant in two. Commencal was mentioned before Giant in every answer that named either.

Among downhill bike brands in New Zealand in September 2026

Who do people search for more?

Commencal, about 2 searches for every 1 for Giant

Commencal 2.4K searchesGiant 1K searches

Who does AI mention more?

Commencal, mentioned in 4 of 5 answers, Giant in 2

Commencal in 4 of 5Giant in 2 of 5

Who does AI recommend more?

Commencal, named ahead of Giant in 4 of 4 answers

Commencal first in 4Giant never first

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Top downhill bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Commencal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giant was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Commencal was listed before Giant in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Santa Cruz2nd
  3. Trek3rd
  4. Canyon4th
  5. Commencal5th
  6. Giant6th
  7. KTM–
  8. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Commencal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Santa Cruz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about downhill bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Commencal or Giant more popular in search?

This chart shows how often people search Google for Commencal and Giant by name. Each line represents a brand's share of searches for all eight downhill bike brands we track, month by month, from searches in New Zealand.

Commencal and Giant among downhill bike brands in New Zealand, by month

Share of searches by month for Commencal, Giant. The figures are in the table below the chart.

View monthly share of searches table
MonthKTMCommencalSanta CruzCanyonGiantTrekCubeSpecialized
Oct 202530.1%25.8%11.7%10.8%10.8%5.2%2.8%2.8%
Nov 202529.8%23.2%10.5%12.6%12.6%5.7%3.1%2.5%
Dec 202527.3%20.5%10%14%14%7.8%3.5%2.8%
Jan 202625.8%24%8.9%16%13%5.9%3.2%3.2%
Feb 202631.3%21.4%10.7%11.6%8.9%8.9%2.9%4.3%
Mar 202625%24.1%11%13.3%13.3%7.3%2.7%3.2%
Apr 202622.2%25.9%11.2%11.6%14.3%7.9%3.5%3.5%
May 202626%24.6%13.8%11%11%7.5%3.3%2.7%
Jun 202624%24.1%11.5%10.1%10.1%13.1%3.9%3.2%
Jul 202625.1%22.2%11.4%11.7%11.7%10.3%4.6%3%
Aug 202624%27.6%12.5%11.5%11.5%5.5%4.5%3%
Sep 202627%26.2%11.5%10.9%10.9%6.4%4.3%2.8%

How has the Commencal and Giant comparison changed over the last 12 months?

3 findings
  • Commencal was ahead of Giant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Commencal’s share of searches among downhill bike brands in New Zealand moved from 25.8% to 26.2%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Giant’s share of searches among downhill bike brands in New Zealand moved from 10.8% to 10.9%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for New Zealand downhill bike brands in September 2026?

3 changes
  1. In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches.

  2. In September 2026, Commencal lost share of searches among downhill bike brands in New Zealand, from 27.6% to 26.2%.

  3. In September 2026, Giant lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Commencal’s and Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Commencal

1 branded search term

  • commencal

Giant

1 branded search term

  • giant bike

How the Brand Demand Index is measured

Other head-to-heads among downhill bike brands

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