Brandwave

How popular isCube?

In September 2026, people searched for Cube by name about 730 times in New Zealand, a 40.4% increase from the previous year. These searches made up 4.3% of all New Zealand downhill bike brand searches, placing Cube seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about downhill bike brands, Cube did not appear in any of the answers.

Search and AI answers in September 2026

Cube is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. KTMShare of searches 27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CommencalShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Santa CruzShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. CanyonShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. CubeShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Cube website (opens in a new tab)

Follow Cube and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top downhill bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cube did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Santa Cruz2nd
  3. Trek3rd
  4. Canyon4th
  5. Commencal5th
  6. Giant6th
  7. KTM–
  8. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Commencal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Santa Cruz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about downhill bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which downhill bike brands compete with Cube?

Cube against downhill bike brands in New Zealand, by month

Share of searches by month for KTM, Commencal, Santa Cruz, Canyon, Giant, Trek, Cube, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthKTMCommencalSanta CruzCanyonGiantTrekCubeSpecialized
Oct 202530.1%25.8%11.7%10.8%10.8%5.2%2.8%2.8%
Nov 202529.8%23.2%10.5%12.6%12.6%5.7%3.1%2.5%
Dec 202527.3%20.5%10%14%14%7.8%3.5%2.8%
Jan 202625.8%24%8.9%16%13%5.9%3.2%3.2%
Feb 202631.3%21.4%10.7%11.6%8.9%8.9%2.9%4.3%
Mar 202625%24.1%11%13.3%13.3%7.3%2.7%3.2%
Apr 202622.2%25.9%11.2%11.6%14.3%7.9%3.5%3.5%
May 202626%24.6%13.8%11%11%7.5%3.3%2.7%
Jun 202624%24.1%11.5%10.1%10.1%13.1%3.9%3.2%
Jul 202625.1%22.2%11.4%11.7%11.7%10.3%4.6%3%
Aug 202624%27.6%12.5%11.5%11.5%5.5%4.5%3%
Sep 202627%26.2%11.5%10.9%10.9%6.4%4.3%2.8%

  1. 1.KTM

    27%

    Moved from 2nd to 1st. 2.5K estimated branded searches, +18.2% vs prior month. Share +3 points.

  2. 2.Commencal

    26.2%

    Moved from 1st to 2nd. 2.4K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Santa Cruz

    11.5%

    Held 3rd. 1.1K estimated branded searches, -3.7% vs prior month. Share -1.1 points.

  4. 4.Canyon

    10.9%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Giant

    10.9%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Trek

    6.4%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.9 points.

  7. 7.Cube

    4.3%

    Held 7th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Specialized

    2.8%

    Held 8th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Cube and its closest rivals

Every comparison with Cube

15 comparisons

How has branded search demand for Cube changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cube in New Zealand rose from 520 to 730.
  • Across the 12 months ending September 2026, Cube’s share of searches among downhill bike brands in New Zealand increased from 2.8% to 4.3%.
  • Across the 12 months ending September 2026, Cube’s share of searches among downhill bike brands in New Zealand peaked at 4.6% in July 2026 and was lowest at 2.7% in March 2026.

How did search popularity change for New Zealand downhill bike brands in September 2026?

6 changes

  1. In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches.

  2. In September 2026, Trek gained share of searches among downhill bike brands in New Zealand, from 5.5% to 6.4%.

  3. In September 2026, Commencal lost share of searches among downhill bike brands in New Zealand, from 27.6% to 26.2%.

  4. In September 2026, Santa Cruz lost share of searches among downhill bike brands in New Zealand, from 12.5% to 11.5%.

  5. In September 2026, Canyon lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.

  6. In September 2026, Giant lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.

How are Cube’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cube bike
  • cube bike gravel
  • cube e bike
  • cube mountain bike
  • cube road bike

Do you work for Cube? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cube compete?

Cube is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands5th of 84.8%Show ranking
Downhill bike brands7th of 84.3%Shown above
Electric mountain bike brands5th of 56.5%Show ranking
E-bike brands5th of 118.5%Show ranking
Gravel bike brands4th of 410.6%Show ranking
Creator with pink hair and a pink jacket

Is Cube your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free