Brandwave

Cube vs Rad Power Bikes:Which is more popular?

In September 2026, Rad Power Bikes had more branded searches than Cube among e-bike brands in New Zealand. Rad Power Bikes had about 480 branded searches, while Cube had 390. Rad Power Bikes made up 10.4% of all e-bike brand searches we track, and Cube accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Cube appeared in two of the five answers and Rad Power Bikes in none.

Among e-bike brands in New Zealand in September 2026

Who do people search for more?

Rad Power Bikes, about 23% more searches than Cube

Rad Power Bikes 480 searchesCube 390 searches

Who does AI mention more?

Cube, mentioned in 2 of 5 answers, Rad Power Bikes in 0

Cube in 2 of 5Rad Power Bikes in 0 of 5

Who does AI recommend more?

Cube, the only one of the two named

Cube first in 2Rad Power Bikes never named

Follow Cube vs Rad Power Bikes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cube was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rad Power Bikes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Smartmotion3rd
  4. Specialized4th
  5. MeloYelo5th
  6. Fiido6th
  7. Cube7th
  8. Rad Power Bikes–
  9. Velectrix–
  10. Magnum Bikes–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about e-bike brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cube or Rad Power Bikes more popular in search?

This chart shows how often people search Google for Cube and Rad Power Bikes by name. Each line represents a brand's share of searches for all 11 e-bike brands we track, month by month, from searches in New Zealand.

Cube and Rad Power Bikes among e-bike brands in New Zealand, by month

Share of searches by month for Rad Power Bikes, Cube. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantSpecializedTrekRad Power BikesCubeVelectrixMagnum BikesSmartmotionFiidoMeloYeloLekker
Oct 202534%17.9%11%11.3%6%6%4.4%3.9%2.5%2.5%0.46%
Nov 202534.8%18.8%14.1%9.6%6.3%4.1%4.5%3.5%1.6%2.2%0.59%
Dec 202535.2%19%14.3%7.9%6.3%4.2%4.2%3.6%2.2%2.8%0.4%
Jan 202632.3%20.2%12.3%10.3%5.5%4.8%5.6%3.6%2.1%2.9%0.51%
Feb 202627.1%18.7%14%17.3%6.2%4.3%3.9%2.7%2.5%2.7%0.39%
Mar 202629.6%22.4%12.8%12.4%4.1%5.2%2.9%4%4.1%2.2%0.38%
Apr 202632.5%21.4%13.1%9.5%5.8%4.9%3.4%4.6%2.4%2.1%0.45%
May 202631.7%21%12.8%11.2%6.9%3.7%3.6%4.3%2%2.5%0.36%
Jun 202631.7%21.9%10.9%10.5%8.9%3.9%3.6%3.9%2.3%2.1%0.46%
Jul 202632.5%18.2%11.2%12.4%9.1%4.4%4%3.3%1.9%2.6%0.47%
Aug 202634.8%18.4%11.3%9.4%9.2%4.2%4.5%3.1%2.6%2.1%0.47%
Sep 202632.1%16.9%15.6%10.4%8.5%4.6%3.9%3%2.6%2%0.43%

How has the Cube and Rad Power Bikes comparison changed over the last 12 months?

3 findings
  • Rad Power Bikes was ahead of Cube in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in New Zealand moved from 6% to 8.5%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, Rad Power Bikes’ share of searches among e-bike brands in New Zealand moved from 11.3% to 10.4%, and its estimated monthly branded searches moved from 490 to 480.

How did search popularity change for New Zealand e-bike brands in September 2026?

2 changes
  1. In September 2026, Rad Power Bikes gained share of searches among e-bike brands in New Zealand, from 9.4% to 10.4%.

  2. In September 2026, Cube lost share of searches among e-bike brands in New Zealand, from 9.2% to 8.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cube’s and Rad Power Bikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cube

1 branded search term

  • cube bike

Rad Power Bikes

3 branded search terms

  • rad power bikes
  • rad power bikes ebike
  • radpowerbikes

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.