Cube vs Smartmotion:Which is more popular by branded search in New Zealand?
In August 2026, Smartmotion had more branded searches than Cube among bike brands in New Zealand. Smartmotion was estimated to have 1.4K branded searches compared to Cube’s 670, and held a 6.8% Share of Search versus Cube’s 3.3%.
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Which is more popular in search, Cube or Smartmotion?
Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartmotion, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Merida | Giant | Smartmotion | Avanti | Cube | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 17.7% | 20.6% | 14.1% | 8.2% | 4.3% | 2.8% | 1.6% |
| Nov 2025 | 35.7% | 14.8% | 18.8% | 14.1% | 8.2% | 4.8% | 2.7% | 0.97% |
| Dec 2025 | 34.2% | 15.5% | 18.1% | 14.8% | 7.5% | 5.9% | 3% | 1.1% |
| Jan 2026 | 30.1% | 17.8% | 18.1% | 14.8% | 8.9% | 6.1% | 2.9% | 1.3% |
| Feb 2026 | 33.3% | 18.5% | 17.3% | 13.4% | 7.5% | 5.8% | 3% | 1.2% |
| Mar 2026 | 28.5% | 20.5% | 16.6% | 15.5% | 9.2% | 5.2% | 2.9% | 1.6% |
| Apr 2026 | 30.4% | 20% | 15.8% | 14.7% | 9.2% | 5.3% | 3.1% | 1.4% |
| May 2026 | 34.2% | 19.5% | 15.4% | 13.9% | 8.2% | 4.9% | 2.9% | 0.93% |
| Jun 2026 | 36% | 18.1% | 15.2% | 12.8% | 9% | 4.6% | 3.4% | 0.9% |
| Jul 2026 | 36.3% | 17.3% | 16.5% | 13.2% | 6.8% | 5.2% | 3.7% | 1% |
| Aug 2026 | 36.1% | 17.2% | 16.5% | 14.3% | 6.8% | 4.9% | 3.3% | 0.98% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Cube and Smartmotion comparison changed over the last 12 months?
3 findings
- Smartmotion was ahead of Cube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cube’s estimated Share of Search among bike brands in New Zealand moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 540 to 670.
- Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among bike brands in New Zealand moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
How did search popularity change for New Zealand bike brands in August 2026?
2 changes
Estimated monthly branded searches for Cube in New Zealand rose 24.1% over 11 measured months, from 540 to 670 in August 2026.
Estimated monthly branded searches for Smartmotion in New Zealand fell 10.9% over 11 measured months, from 1.6K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cube’s and Smartmotion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cube
6 branded search terms
- cube bike
- cube bike gravel
- cube e bike
- cube e mountain bike
- cube mountain bike
- cube road bike
Smartmotion
8 branded search terms
- electrify nz
- smartmotion
- smartmotion bike
- smartmotion e bike
- smartmotion e city
- smartmotion nz
- smartmotion xcity
- smartmotion xcity neo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.