Brandwave

How popular isTrek?

In September 2026, people searched for Trek by name about 4,920 times in New Zealand, a 29.8% increase from the previous year. These searches made up 6.4% of all New Zealand downhill bike brand searches, placing Trek sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about downhill bike brands, Trek appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Trek is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. KTMShare of searches 27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CommencalShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Santa CruzShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. CanyonShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. TrekShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top downhill bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trek is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Santa Cruz2nd
  3. Trek3rd
  4. Canyon4th
  5. Commencal5th
  6. Giant6th
  7. KTM–
  8. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Commencal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Santa Cruz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about downhill bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which downhill bike brands compete with Trek?

Trek against downhill bike brands in New Zealand, by month

Share of searches by month for KTM, Commencal, Santa Cruz, Canyon, Giant, Trek, Cube, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthKTMCommencalSanta CruzCanyonGiantTrekCubeSpecialized
Oct 202530.1%25.8%11.7%10.8%10.8%5.2%2.8%2.8%
Nov 202529.8%23.2%10.5%12.6%12.6%5.7%3.1%2.5%
Dec 202527.3%20.5%10%14%14%7.8%3.5%2.8%
Jan 202625.8%24%8.9%16%13%5.9%3.2%3.2%
Feb 202631.3%21.4%10.7%11.6%8.9%8.9%2.9%4.3%
Mar 202625%24.1%11%13.3%13.3%7.3%2.7%3.2%
Apr 202622.2%25.9%11.2%11.6%14.3%7.9%3.5%3.5%
May 202626%24.6%13.8%11%11%7.5%3.3%2.7%
Jun 202624%24.1%11.5%10.1%10.1%13.1%3.9%3.2%
Jul 202625.1%22.2%11.4%11.7%11.7%10.3%4.6%3%
Aug 202624%27.6%12.5%11.5%11.5%5.5%4.5%3%
Sep 202627%26.2%11.5%10.9%10.9%6.4%4.3%2.8%

  1. 1.KTM

    27%

    Moved from 2nd to 1st. 2.5K estimated branded searches, +18.2% vs prior month. Share +3 points.

  2. 2.Commencal

    26.2%

    Moved from 1st to 2nd. 2.4K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Santa Cruz

    11.5%

    Held 3rd. 1.1K estimated branded searches, -3.7% vs prior month. Share -1.1 points.

  4. 4.Canyon

    10.9%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Giant

    10.9%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Trek

    6.4%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.9 points.

  7. 7.Cube

    4.3%

    Held 7th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Specialized

    2.8%

    Held 8th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Trek and its closest rivals

Every comparison with Trek

15 comparisons

How has branded search demand for Trek changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trek in New Zealand rose from 3.8K to 4.9K.
  • Across the 12 months ending September 2026, Trek’s share of searches among downhill bike brands in New Zealand increased from 5.2% to 6.4%.
  • Across the 12 months ending September 2026, Trek’s share of searches among downhill bike brands in New Zealand peaked at 13.1% in June 2026 and was lowest at 5.2% in October 2025.

How did search popularity change for New Zealand downhill bike brands in September 2026?

6 changes

  1. In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches.

  2. In September 2026, Trek gained share of searches among downhill bike brands in New Zealand, from 5.5% to 6.4%.

  3. In September 2026, Commencal lost share of searches among downhill bike brands in New Zealand, from 27.6% to 26.2%.

  4. In September 2026, Santa Cruz lost share of searches among downhill bike brands in New Zealand, from 12.5% to 11.5%.

  5. In September 2026, Canyon lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.

  6. In September 2026, Giant lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.

How are Trek’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trek bike
  • trek bike sizing
  • trek dh bike
  • trek e bike
  • trek gravel bike
  • trek mtb bikes
  • trek road bike
  • trek youth bikes

Do you work for Trek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trek compete?

Trek is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands1st of 832.2%Show ranking
Downhill bike brands6th of 86.4%Shown above
Electric mountain bike brands1st of 540.2%Show ranking
E-bike brands3rd of 1115.6%Show ranking
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Is Trek your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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