Brandwave

How popular isKTM?

In September 2026, people searched for KTM by name about 2,860 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 27% of all New Zealand downhill bike brand searches, placing KTM first out of eight brands. When we asked both ChatGPT and Google AI Overviews about downhill bike brands, KTM did not appear in any of the answers.

Search and AI answers in September 2026

KTM is the most searched of 8 competitors and not listed in any AI answer.

  1. KTMShare of searches 27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CommencalShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Santa CruzShare of searches 11.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. CanyonShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. GiantShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top downhill bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KTM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Santa Cruz2nd
  3. Trek3rd
  4. Canyon4th
  5. Commencal5th
  6. Giant6th
  7. KTM–
  8. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Commencal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Santa Cruz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about downhill bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which downhill bike brands compete with KTM?

KTM against downhill bike brands in New Zealand, by month

Share of searches by month for KTM, Commencal, Santa Cruz, Canyon, Giant, Trek, Cube, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthKTMCommencalSanta CruzCanyonGiantTrekCubeSpecialized
Oct 202530.1%25.8%11.7%10.8%10.8%5.2%2.8%2.8%
Nov 202529.8%23.2%10.5%12.6%12.6%5.7%3.1%2.5%
Dec 202527.3%20.5%10%14%14%7.8%3.5%2.8%
Jan 202625.8%24%8.9%16%13%5.9%3.2%3.2%
Feb 202631.3%21.4%10.7%11.6%8.9%8.9%2.9%4.3%
Mar 202625%24.1%11%13.3%13.3%7.3%2.7%3.2%
Apr 202622.2%25.9%11.2%11.6%14.3%7.9%3.5%3.5%
May 202626%24.6%13.8%11%11%7.5%3.3%2.7%
Jun 202624%24.1%11.5%10.1%10.1%13.1%3.9%3.2%
Jul 202625.1%22.2%11.4%11.7%11.7%10.3%4.6%3%
Aug 202624%27.6%12.5%11.5%11.5%5.5%4.5%3%
Sep 202627%26.2%11.5%10.9%10.9%6.4%4.3%2.8%

  1. 1.KTM

    27%

    Moved from 2nd to 1st. 2.5K estimated branded searches, +18.2% vs prior month. Share +3 points.

  2. 2.Commencal

    26.2%

    Moved from 1st to 2nd. 2.4K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Santa Cruz

    11.5%

    Held 3rd. 1.1K estimated branded searches, -3.7% vs prior month. Share -1.1 points.

  4. 4.Canyon

    10.9%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Giant

    10.9%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Trek

    6.4%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.9 points.

  7. 7.Cube

    4.3%

    Held 7th. 390 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Specialized

    2.8%

    Held 8th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between KTM and its closest rivals

Every comparison with KTM

19 comparisons

How has branded search demand for KTM changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KTM in New Zealand fell from 3.2K to 2.9K.
  • Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand decreased from 30.1% to 27%.
  • Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand peaked at 31.3% in February 2026 and was lowest at 22.2% in April 2026.

How did search popularity change for New Zealand downhill bike brands in September 2026?

6 changes

  1. In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches.

  2. In September 2026, Trek gained share of searches among downhill bike brands in New Zealand, from 5.5% to 6.4%.

  3. In September 2026, Commencal lost share of searches among downhill bike brands in New Zealand, from 27.6% to 26.2%.

  4. In September 2026, Santa Cruz lost share of searches among downhill bike brands in New Zealand, from 12.5% to 11.5%.

  5. In September 2026, Canyon lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.

  6. In September 2026, Giant lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.

How are KTM’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using KTM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ktm
  • ktm bike
  • ktm bow
  • ktm dirt bikes
  • ktm duke
  • ktm ebike
  • ktm scooter

Do you work for KTM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KTM compete?

KTM is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dirt bikes brands3rd of 45.6%Show ranking
Motorcycle brands6th of 119.3%Show ranking
Downhill bike brands1st of 827%Shown above
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Is KTM your brand?

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