Honda Motorcycles vs KTM:Which is more popular by branded search in New Zealand?
In August 2026, KTM had more branded searches than Honda Motorcycles among motorcycle brands in New Zealand. KTM was estimated to have 5.7K branded searches compared to Honda Motorcycles’ 1.7K, and held a 10.8% Share of Search versus Honda Motorcycles’ 3.2%.
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Which is more popular in search, Honda Motorcycles or KTM?
Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KTM, Honda Motorcycles. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Honda Motorcycles and KTM comparison changed over the last 12 months?
3 findings
- KTM was ahead of Honda Motorcycles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 2.3K to 1.7K.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand moved from 12.4% to 10.8%, and its estimated monthly branded searches moved from 6.8K to 5.7K.
How did search popularity change for New Zealand motorcycle brands in August 2026?
2 changes
Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Honda Motorcycles’ and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Motorcycles
5 branded search terms
- honda motorbike
- honda motorcycles
- honda motorcycles for sale
- honda motorcycles near me
- honda motorcycles scooter
KTM
23 branded search terms
- ktm
- ktm 125
- ktm 250
- ktm 300 exc
- ktm 390
- ktm 390 adventure
- ktm 450
- ktm 65
- ktm 85
- ktm bike
- ktm bow
- ktm com
- ktm dirt bikes
- ktm duke
- ktm duke 200cc
- ktm duke 390
- ktm ebike
- ktm motorbike
- ktm near me
- ktm nz
- ktm online
- ktm rc 390
- ktm scooter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.