KTM vs Royal Enfield:Which is more popular by branded search in New Zealand?
In August 2026, KTM and Royal Enfield were level on Share of Search among motorcycle brands in New Zealand, with an estimated 5.7K versus 5.5K branded searches, at 10.8% and 10.6% estimated Share of Search.
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Which is more popular in search, KTM or Royal Enfield?
Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KTM, Royal Enfield. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the KTM and Royal Enfield comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Royal Enfield took it in January 2026, KTM took it in February 2026, Royal Enfield took it in April 2026, KTM took it in May 2026, Royal Enfield took it in July 2026, KTM took it in August 2026.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand moved from 12.4% to 10.8%, and its estimated monthly branded searches moved from 6.8K to 5.7K.
- Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands in New Zealand moved from 11.8% to 10.6%, and its estimated monthly branded searches moved from 6.5K to 5.5K.
How did search popularity change for New Zealand motorcycle brands in August 2026?
2 changes
In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using KTM’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KTM
23 branded search terms
- ktm
- ktm 125
- ktm 250
- ktm 300 exc
- ktm 390
- ktm 390 adventure
- ktm 450
- ktm 65
- ktm 85
- ktm bike
- ktm bow
- ktm com
- ktm dirt bikes
- ktm duke
- ktm duke 200cc
- ktm duke 390
- ktm ebike
- ktm motorbike
- ktm near me
- ktm nz
- ktm online
- ktm rc 390
- ktm scooter
Royal Enfield
23 branded search terms
- interceptor 650 royal enfield
- royal enfield
- royal enfield 650
- royal enfield bike
- royal enfield bullet
- royal enfield bullet 350
- royal enfield classic 350
- royal enfield classic 500
- royal enfield classic 650
- royal enfield continental 650
- royal enfield hunter350
- royal enfield in india
- royal enfield interceptor
- royal enfield meteor 350
- royal enfield moto
- royal enfield near me
- royal enfield new zealand
- royal enfield nz
- royal enfield scooter
- royalenfield
- royalenfield bike
- royalenfield com
- royalenfield nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.