KTM vs Yamaha:Which is more popular?
In September 2026, KTM had more branded searches than Yamaha among dirt bikes brands in New Zealand. KTM had about 2,640 branded searches, while Yamaha had 260. KTM made up 5.6% of all dirt bikes brand searches we track, and Yamaha accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about dirt bikes brands, Yamaha appeared in four of the five answers and KTM in three. Yamaha was mentioned before KTM in every answer.
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Top dirt bikes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KTM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before KTM in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about dirt bikes brands
5 answers
Asked ChatGPT
“Which dirt bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dirt bike brands in New Zealand?”
Asked ChatGPT
“What's the best dirt bike brand in New Zealand for off-road riding?”
Searched Google, AI Overview
“dirt bikes nz”
Searched Google, AI Overview
“cheap dirt bike”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is KTM or Yamaha more popular in search?
This chart shows how often people search Google for KTM and Yamaha by name. Each line represents a brand's share of searches for all four dirt bikes brands we track, month by month, from searches in New Zealand.
Share of searches by month for KTM, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Kawasaki | KTM | Yamaha |
|---|---|---|---|---|
| Oct 2025 | 83.2% | 10.2% | 5.8% | 0.77% |
| Nov 2025 | 81.3% | 10.8% | 7.1% | 0.84% |
| Dec 2025 | 85% | 8.8% | 5.6% | 0.67% |
| Jan 2026 | 85.6% | 8.3% | 5.3% | 0.76% |
| Feb 2026 | 83.1% | 8.2% | 7.5% | 1.2% |
| Mar 2026 | 83.3% | 9.4% | 6.3% | 1.1% |
| Apr 2026 | 82.5% | 10.9% | 5.9% | 0.7% |
| May 2026 | 81.6% | 10.5% | 6.9% | 1% |
| Jun 2026 | 83.3% | 10.3% | 5.5% | 0.83% |
| Jul 2026 | 84.9% | 9.2% | 5.2% | 0.71% |
| Aug 2026 | 83.8% | 10.5% | 4.9% | 0.85% |
| Sep 2026 | 85.1% | 8.8% | 5.6% | 0.55% |
How has the KTM and Yamaha comparison changed over the last 12 months?
3 findings
- KTM was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KTM’s share of searches among dirt bikes brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 3K to 2.6K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among dirt bikes brands in New Zealand moved from 0.77% to 0.55%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for New Zealand dirt bikes brands in September 2026?
2 changes
In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 4.9% to 5.6%.
Estimated monthly branded searches for Yamaha in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using KTM’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dirt bikes brands
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