Kawasaki vs KTM:Which is more popular?
In September 2026, Kawasaki had more branded searches than KTM among dirt bikes brands in New Zealand. Kawasaki had about 4,190 branded searches, while KTM had 2,640. Kawasaki made up 54.9% of all dirt bikes brand searches we track, and KTM accounted for 34.6%. When we asked ChatGPT and Google AI Overviews about dirt bikes brands, Kawasaki appeared in four of the five answers and KTM in three. KTM was mentioned before Kawasaki in three out of four answers.
Who do people search for more?
Kawasaki, about 59% more searches than KTM
Who does AI mention more?
Kawasaki, mentioned in 4 of 5 answers, KTM in 3
Who does AI recommend more?
KTM, named ahead of Kawasaki in 3 of 4 answers
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Top dirt bikes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KTM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KTM was listed before Kawasaki in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about dirt bikes brands
5 answers
Asked ChatGPT
“Which dirt bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dirt bike brands in New Zealand?”
Asked ChatGPT
“What's the best dirt bike brand in New Zealand for off-road riding?”
Searched Google, AI Overview
“dirt bikes nz”
Searched Google, AI Overview
“cheap dirt bike”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kawasaki or KTM more popular in search?
This chart shows how often people search Google for Kawasaki and KTM by name. Each line represents a brand's share of searches for all four dirt bikes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kawasaki, KTM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | KTM | Honda | Yamaha |
|---|---|---|---|---|
| Oct 2025 | 56.8% | 32.6% | 6.3% | 4.3% |
| Nov 2025 | 54% | 35.5% | 6.3% | 4.2% |
| Dec 2025 | 54.2% | 34.3% | 7.3% | 4.1% |
| Jan 2026 | 53.7% | 34.2% | 7.2% | 4.9% |
| Feb 2026 | 45.3% | 41.1% | 7.2% | 6.4% |
| Mar 2026 | 51.7% | 34.7% | 7.6% | 6% |
| Apr 2026 | 58.1% | 31.5% | 6.7% | 3.7% |
| May 2026 | 51% | 33.5% | 10.7% | 4.8% |
| Jun 2026 | 57.2% | 30.7% | 7.4% | 4.6% |
| Jul 2026 | 54.1% | 30.4% | 11.4% | 4.2% |
| Aug 2026 | 59.6% | 27.9% | 7.8% | 4.8% |
| Sep 2026 | 54.9% | 34.6% | 7.1% | 3.4% |
How has the Kawasaki and KTM comparison changed over the last 12 months?
3 findings
- Kawasaki was ahead of KTM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand moved from 56.8% to 54.9%, and its estimated monthly branded searches moved from 5.2K to 4.2K.
- Across the 12 months ending September 2026, KTM’s share of searches among dirt bikes brands in New Zealand moved from 32.6% to 34.6%, and its estimated monthly branded searches moved from 3K to 2.6K.
How did search popularity change for New Zealand dirt bikes brands in September 2026?
2 changes
In September 2026, KTM gained share of searches among dirt bikes brands in New Zealand, from 27.9% to 34.6%.
In September 2026, Kawasaki lost share of searches among dirt bikes brands in New Zealand, from 59.6% to 54.9%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Kawasaki’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dirt bikes brands
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