Honda vs Kawasaki:Which is more popular?
In September 2026, Honda had more branded searches than Kawasaki among dirt bikes brands in New Zealand. Honda had about 40,400 branded searches, while Kawasaki had 4,190. Honda made up 85.1% of all dirt bikes brand searches we track, and Kawasaki accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about dirt bikes brands, Honda appeared in all five answers and Kawasaki in four. Honda was mentioned before Kawasaki in every answer.
Who do people search for more?
Honda, about 10 searches for every 1 for Kawasaki
Who does AI mention more?
Honda, mentioned in every answer we collected
Who does AI recommend more?
Honda, named ahead of Kawasaki in every answer
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Top dirt bikes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda appeared in all five answers. Kawasaki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honda was listed before Kawasaki in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about dirt bikes brands
5 answers
Asked ChatGPT
“Which dirt bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dirt bike brands in New Zealand?”
Asked ChatGPT
“What's the best dirt bike brand in New Zealand for off-road riding?”
Searched Google, AI Overview
“dirt bikes nz”
Searched Google, AI Overview
“cheap dirt bike”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Honda or Kawasaki more popular in search?
This chart shows how often people search Google for Honda and Kawasaki by name. Each line represents a brand's share of searches for all four dirt bikes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Honda, Kawasaki. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Kawasaki | KTM | Yamaha |
|---|---|---|---|---|
| Oct 2025 | 83.2% | 10.2% | 5.8% | 0.77% |
| Nov 2025 | 81.3% | 10.8% | 7.1% | 0.84% |
| Dec 2025 | 85% | 8.8% | 5.6% | 0.67% |
| Jan 2026 | 85.6% | 8.3% | 5.3% | 0.76% |
| Feb 2026 | 83.1% | 8.2% | 7.5% | 1.2% |
| Mar 2026 | 83.3% | 9.4% | 6.3% | 1.1% |
| Apr 2026 | 82.5% | 10.9% | 5.9% | 0.7% |
| May 2026 | 81.6% | 10.5% | 6.9% | 1% |
| Jun 2026 | 83.3% | 10.3% | 5.5% | 0.83% |
| Jul 2026 | 84.9% | 9.2% | 5.2% | 0.71% |
| Aug 2026 | 83.8% | 10.5% | 4.9% | 0.85% |
| Sep 2026 | 85.1% | 8.8% | 5.6% | 0.55% |
How has the Honda and Kawasaki comparison changed over the last 12 months?
3 findings
- Honda was ahead of Kawasaki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s share of searches among dirt bikes brands in New Zealand moved from 83.2% to 85.1%, and its estimated monthly branded searches moved from 42.3K to 40.4K.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among dirt bikes brands in New Zealand moved from 10.2% to 8.8%, and its estimated monthly branded searches moved from 5.2K to 4.2K.
How did search popularity change for New Zealand dirt bikes brands in September 2026?
2 changes
In September 2026, Honda gained share of searches among dirt bikes brands in New Zealand, from 83.8% to 85.1%.
In September 2026, Kawasaki lost share of searches among dirt bikes brands in New Zealand, from 10.5% to 8.8%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Honda’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dirt bikes brands
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