Brandwave

BMW Motorrad vs KTM:Which is more popular?

In September 2026, KTM had more branded searches than BMW Motorrad among motorcycle brands in New Zealand. KTM had about 2,690 branded searches, while BMW Motorrad had 600. KTM made up 9.3% of all motorcycle brand searches we track, and BMW Motorrad accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad and KTM each appeared in two of the four answers. KTM was mentioned before BMW Motorrad in two out of three answers that named either.

Among motorcycle brands in New Zealand in September 2026

Who do people search for more?

KTM, about 4 searches for every 1 for BMW Motorrad

KTM 2.7K searchesBMW Motorrad 600 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

BMW Motorrad in 2 of 4KTM in 2 of 4

Who does AI recommend more?

KTM, named ahead of BMW Motorrad in 2 of 3 answers

KTM first in 2BMW Motorrad first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. KTM was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. KTM was listed before BMW Motorrad in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. CFMOTO10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMW Motorrad or KTM more popular in search?

This chart shows how often people search Google for BMW Motorrad and KTM by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.

BMW Motorrad and KTM among motorcycle brands in New Zealand, by month

Share of searches by month for KTM, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

How has the BMW Motorrad and KTM comparison changed over the last 12 months?

3 findings
  • KTM was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in New Zealand moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 870 to 600.
  • Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in New Zealand moved from 8.7% to 9.3%, and its estimated monthly branded searches moved from 3.1K to 2.7K.

How did search popularity change for New Zealand motorcycle brands in September 2026?

3 changes

  1. In September 2026, Royal Enfield overtook KTM to rank 5th among motorcycle brands in New Zealand, with 9.5% of the searches.

  2. In September 2026, KTM gained share of searches among motorcycle brands in New Zealand, from 7.2% to 9.3%.

  3. Estimated monthly branded searches for BMW Motorrad in New Zealand fell 31% over 12 measured months, from 870 to 600 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

3 branded search terms

  • bmw motorbike
  • bmw motorcycle
  • bmw motorrad

KTM

6 branded search terms

  • ktm
  • ktm bike
  • ktm bow
  • ktm duke
  • ktm ebike
  • ktm scooter

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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