Harley-Davidson vs Royal Enfield:Which is more popular?
In September 2026, Harley-Davidson had more branded searches than Royal Enfield among motorcycle brands in New Zealand. Harley-Davidson had about 7,970 branded searches, while Royal Enfield had 2,730. Harley-Davidson made up 27.6% of all motorcycle brand searches we track, and Royal Enfield accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Harley-Davidson and Royal Enfield each appeared in two of the four answers. Harley-Davidson was mentioned before Royal Enfield in two out of three answers that named either.
Who do people search for more?
Harley-Davidson, about 3 searches for every 1 for Royal Enfield
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Harley-Davidson, named ahead of Royal Enfield in 2 of 3 answers
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Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Harley-Davidson was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Royal Enfield was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Harley-Davidson was listed before Royal Enfield in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Honda Motorcycles1st
Kawasaki2nd
BMW Motorrad3rd
KTM4th
Triumph5th
Yamaha Motor6th
Royal Enfield7th
Ducati8th- Harley-Davidson9th
CFMOTO10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorcycle brands
4 answers
Asked ChatGPT
“Which motorcycle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best motorcycle brands in New Zealand?”
Asked ChatGPT
“What's the best motorcycle brand in New Zealand for road riding?”
Searched Google, AI Overview
“best motorcycle brand”
Searched Google, AI Overview
“motorcycle for beginners”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harley-Davidson or Royal Enfield more popular in search?
This chart shows how often people search Google for Harley-Davidson and Royal Enfield by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Harley-Davidson, Royal Enfield. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Kawasaki | Ducati | CFMOTO | Royal Enfield | KTM | Honda Motorcycles | Triumph | Suzuki Motorcycles | BMW Motorrad | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 15.1% | 13.6% | 9% | 9.4% | 8.7% | 6.1% | 4.4% | 2.9% | 2.5% | 1.4% |
| Nov 2025 | 28.4% | 15.3% | 12.3% | 9.5% | 8.1% | 9.6% | 5.5% | 3.8% | 3.3% | 2.8% | 1.3% |
| Dec 2025 | 32.8% | 12.7% | 14.5% | 7.9% | 8.1% | 8.1% | 5.4% | 3.8% | 3.3% | 2.3% | 1.1% |
| Jan 2026 | 29.2% | 13.4% | 12.9% | 9.9% | 8.6% | 8.5% | 5.5% | 4.6% | 3.6% | 2.9% | 0.97% |
| Feb 2026 | 28.8% | 12.6% | 12.6% | 9.6% | 8.2% | 11% | 5.7% | 3.8% | 3.4% | 2.9% | 1.3% |
| Mar 2026 | 27.1% | 14.2% | 13.2% | 11% | 7.7% | 9.1% | 6.2% | 3.8% | 3.9% | 2.9% | 0.98% |
| Apr 2026 | 25.6% | 15.3% | 11.9% | 12.2% | 10% | 8.2% | 5.7% | 4% | 3.6% | 2.6% | 0.87% |
| May 2026 | 29.7% | 14.8% | 11.2% | 9.7% | 8.6% | 9.4% | 5.4% | 4.2% | 3.2% | 2.8% | 1.1% |
| Jun 2026 | 29% | 15.3% | 11% | 13.6% | 7% | 8% | 5.6% | 4.4% | 2.8% | 2.4% | 0.82% |
| Jul 2026 | 33.9% | 13.4% | 10.8% | 12.1% | 7.3% | 7.5% | 4.7% | 5% | 2.5% | 2.1% | 0.76% |
| Aug 2026 | 33.6% | 15.1% | 11.1% | 11% | 6.8% | 7.2% | 4.8% | 4.5% | 2.9% | 2% | 1% |
| Sep 2026 | 27.6% | 15% | 13.2% | 9.6% | 9.5% | 9.3% | 5.2% | 4.7% | 2.9% | 2.1% | 0.87% |
How has the Harley-Davidson and Royal Enfield comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Royal Enfield in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in New Zealand moved from 27% to 27.6%, and its estimated monthly branded searches moved from 9.6K to 8K.
- Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorcycle brands in New Zealand moved from 9.4% to 9.5%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
How did search popularity change for New Zealand motorcycle brands in September 2026?
2 changes
In September 2026, Royal Enfield overtook KTM to rank 5th among motorcycle brands in New Zealand, with 9.5% of the searches.
In September 2026, Harley-Davidson lost share of searches among motorcycle brands in New Zealand, from 33.6% to 27.6%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Harley-Davidson’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
14 branded search terms
- harley davidson
- harley davidson 48
- harley davidson bike
- harley davidson cycle
- harley davidson dyna
- harley davidson fxr
- harley davidson hoodie
- harley davidson motorcycle
- harley davidson scooter
- harley davidson sportster
- harleydavidson
- harleydavidson bike
- harleydavidson motorcycle
- harleydavidson scooter
Royal Enfield
8 branded search terms
- royal enfield
- royal enfield 650
- royal enfield bike
- royal enfield interceptor
- royal enfield moto
- royal enfield scooter
- royalenfield
- royalenfield bike
Other head-to-heads among motorcycle brands
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