Brandwave

Ducati vs Kawasaki:Which is more popular?

In September 2026, Kawasaki had more branded searches than Ducati among motorcycle brands in New Zealand. Kawasaki had about 4,340 branded searches, while Ducati had 3,800. Kawasaki made up 15% of all motorcycle brand searches we track, and Ducati accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Kawasaki appeared in all four answers and Ducati in two. Kawasaki was mentioned before Ducati in every answer.

Among motorcycle brands in New Zealand in September 2026

Who do people search for more?

Kawasaki, about 14% more searches than Ducati

Kawasaki 4.3K searchesDucati 3.8K searches

Who does AI mention more?

Kawasaki, mentioned in every answer we collected

Kawasaki in 4 of 4Ducati in 2 of 4

Who does AI recommend more?

Kawasaki, named ahead of Ducati in every answer

Kawasaki first in 4Ducati never first

Follow Ducati vs Kawasaki and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kawasaki appeared in all four answers. Ducati was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kawasaki was listed before Ducati in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. CFMOTO10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ducati or Kawasaki more popular in search?

This chart shows how often people search Google for Ducati and Kawasaki by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.

Ducati and Kawasaki among motorcycle brands in New Zealand, by month

Share of searches by month for Kawasaki, Ducati. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

How has the Ducati and Kawasaki comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ducati took it in December 2025, Kawasaki took it in January 2026.
  • Across the 12 months ending September 2026, Ducati’s share of searches among motorcycle brands in New Zealand moved from 13.6% to 13.2%, and its estimated monthly branded searches moved from 4.8K to 3.8K.
  • Across the 12 months ending September 2026, Kawasaki’s share of searches among motorcycle brands in New Zealand moved from 15.1% to 15%, and its estimated monthly branded searches moved from 5.3K to 4.3K.

How did search popularity change for New Zealand motorcycle brands in September 2026?

2 changes

  1. In September 2026, Ducati gained share of searches among motorcycle brands in New Zealand, from 11.1% to 13.2%.

  2. Estimated monthly branded searches for Kawasaki in New Zealand fell 18.9% over 12 measured months, from 5.3K to 4.3K in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Ducati’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ducati

11 branded search terms

  • ducati
  • ducati bike
  • ducati diavel
  • ducati fighter
  • ducati monster
  • ducati monster 659
  • ducati motorcycle
  • ducati multi
  • ducati panigale
  • ducati scooter
  • ducati scrambler

Kawasaki

8 branded search terms

  • kawasaki
  • kawasaki 650r
  • kawasaki bike
  • kawasaki hr
  • kawasaki mc
  • kawasaki mule
  • kawasaki scooter
  • kawasaki vn

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free