Brandwave

CFMOTO vs Harley-Davidson:Which is more popular?

In September 2026, Harley-Davidson had more branded searches than CFMOTO among motorcycle brands in New Zealand. Harley-Davidson had about 7,970 branded searches, while CFMOTO had 2,760. Harley-Davidson made up 27.6% of all motorcycle brand searches we track, and CFMOTO accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Harley-Davidson appeared in two of the four answers and CFMOTO in one. Harley-Davidson was mentioned before CFMOTO in every answer that named either.

Among motorcycle brands in New Zealand in September 2026

Who do people search for more?

Harley-Davidson, about 3 searches for every 1 for CFMOTO

Harley-Davidson 8K searchesCFMOTO 2.8K searches

Who does AI mention more?

Harley-Davidson, mentioned in 2 of 4 answers, CFMOTO in 1

Harley-Davidson in 2 of 4CFMOTO in 1 of 4

Who does AI recommend more?

Harley-Davidson, named ahead of CFMOTO in 2 of 2 answers

Harley-Davidson first in 2CFMOTO never first

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harley-Davidson was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. CFMOTO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Harley-Davidson was listed before CFMOTO in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. CFMOTO10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CFMOTO or Harley-Davidson more popular in search?

This chart shows how often people search Google for CFMOTO and Harley-Davidson by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.

CFMOTO and Harley-Davidson among motorcycle brands in New Zealand, by month

Share of searches by month for Harley-Davidson, CFMOTO. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

How has the CFMOTO and Harley-Davidson comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand motorcycle brands in September 2026?

2 changes

  1. In September 2026, Harley-Davidson lost share of searches among motorcycle brands in New Zealand, from 33.6% to 27.6%.

  2. In September 2026, CFMOTO lost share of searches among motorcycle brands in New Zealand, from 11% to 9.6%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using CFMOTO’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CFMOTO

8 branded search terms

  • cf moto
  • cf moto moto
  • cf moto quad
  • cfmoto
  • cfmoto bike
  • cfmoto quad bike
  • cfmoto scooter
  • cfmoto uforce

Harley-Davidson

14 branded search terms

  • harley davidson
  • harley davidson 48
  • harley davidson bike
  • harley davidson cycle
  • harley davidson dyna
  • harley davidson fxr
  • harley davidson hoodie
  • harley davidson motorcycle
  • harley davidson scooter
  • harley davidson sportster
  • harleydavidson
  • harleydavidson bike
  • harleydavidson motorcycle
  • harleydavidson scooter

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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