CFMOTO vs Kawasaki:Which is more popular?
In September 2026, Kawasaki had more branded searches than CFMOTO among motorcycle brands in New Zealand. Kawasaki had about 4,340 branded searches, while CFMOTO had 2,760. Kawasaki made up 15% of all motorcycle brand searches we track, and CFMOTO accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, Kawasaki appeared in all four answers and CFMOTO in one. Kawasaki was mentioned before CFMOTO in every answer.
Who do people search for more?
Kawasaki, about 57% more searches than CFMOTO
Who does AI mention more?
Kawasaki, mentioned in every answer we collected
Who does AI recommend more?
Kawasaki, named ahead of CFMOTO in every answer
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Top motorcycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kawasaki appeared in all four answers. CFMOTO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kawasaki was listed before CFMOTO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Honda Motorcycles1st- Kawasaki2nd
BMW Motorrad3rd
KTM4th
Triumph5th
Yamaha Motor6th
Royal Enfield7th
Ducati8th
Harley-Davidson9th
CFMOTO10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorcycle brands
4 answers
Asked ChatGPT
“Which motorcycle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best motorcycle brands in New Zealand?”
Asked ChatGPT
“What's the best motorcycle brand in New Zealand for road riding?”
Searched Google, AI Overview
“best motorcycle brand”
Searched Google, AI Overview
“motorcycle for beginners”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CFMOTO or Kawasaki more popular in search?
This chart shows how often people search Google for CFMOTO and Kawasaki by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kawasaki, CFMOTO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Kawasaki | Ducati | CFMOTO | Royal Enfield | KTM | Honda Motorcycles | Triumph | Suzuki Motorcycles | BMW Motorrad | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 15.1% | 13.6% | 9% | 9.4% | 8.7% | 6.1% | 4.4% | 2.9% | 2.5% | 1.4% |
| Nov 2025 | 28.4% | 15.3% | 12.3% | 9.5% | 8.1% | 9.6% | 5.5% | 3.8% | 3.3% | 2.8% | 1.3% |
| Dec 2025 | 32.8% | 12.7% | 14.5% | 7.9% | 8.1% | 8.1% | 5.4% | 3.8% | 3.3% | 2.3% | 1.1% |
| Jan 2026 | 29.2% | 13.4% | 12.9% | 9.9% | 8.6% | 8.5% | 5.5% | 4.6% | 3.6% | 2.9% | 0.97% |
| Feb 2026 | 28.8% | 12.6% | 12.6% | 9.6% | 8.2% | 11% | 5.7% | 3.8% | 3.4% | 2.9% | 1.3% |
| Mar 2026 | 27.1% | 14.2% | 13.2% | 11% | 7.7% | 9.1% | 6.2% | 3.8% | 3.9% | 2.9% | 0.98% |
| Apr 2026 | 25.6% | 15.3% | 11.9% | 12.2% | 10% | 8.2% | 5.7% | 4% | 3.6% | 2.6% | 0.87% |
| May 2026 | 29.7% | 14.8% | 11.2% | 9.7% | 8.6% | 9.4% | 5.4% | 4.2% | 3.2% | 2.8% | 1.1% |
| Jun 2026 | 29% | 15.3% | 11% | 13.6% | 7% | 8% | 5.6% | 4.4% | 2.8% | 2.4% | 0.82% |
| Jul 2026 | 33.9% | 13.4% | 10.8% | 12.1% | 7.3% | 7.5% | 4.7% | 5% | 2.5% | 2.1% | 0.76% |
| Aug 2026 | 33.6% | 15.1% | 11.1% | 11% | 6.8% | 7.2% | 4.8% | 4.5% | 2.9% | 2% | 1% |
| Sep 2026 | 27.6% | 15% | 13.2% | 9.6% | 9.5% | 9.3% | 5.2% | 4.7% | 2.9% | 2.1% | 0.87% |
How has the CFMOTO and Kawasaki comparison changed over the last 12 months?
3 findings
- Kawasaki was ahead of CFMOTO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CFMOTO’s share of searches among motorcycle brands in New Zealand moved from 9% to 9.6%, and its estimated monthly branded searches moved from 3.2K to 2.8K.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among motorcycle brands in New Zealand moved from 15.1% to 15%, and its estimated monthly branded searches moved from 5.3K to 4.3K.
How did search popularity change for New Zealand motorcycle brands in September 2026?
2 changes
In September 2026, CFMOTO lost share of searches among motorcycle brands in New Zealand, from 11% to 9.6%.
Estimated monthly branded searches for Kawasaki in New Zealand fell 18.9% over 12 measured months, from 5.3K to 4.3K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using CFMOTO’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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