KTM vs Santa Cruz:Which is more popular?

Name: KTM vs Santa Cruz: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, KTM had more branded searches than Santa Cruz among downhill bike brands in New Zealand. KTM had about 2,470 branded searches, while Santa Cruz had 1,050. KTM made up 27% of all downhill bike brand searches we track, and Santa Cruz accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about downhill bike brands, Santa Cruz appeared in four of the five answers and KTM in none.

Among downhill bike brands in New Zealand in September 2026

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Top downhill bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Santa Cruz was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. KTM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Specialized	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Commencal	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Santa Cruz	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Canyon	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Trek	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Giant	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
KTM	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cube	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Commencal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Santa Cruz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canyon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about downhill bike brands

5 answers

Asked ChatGPT
“Which downhill bike brand should I buy in New Zealand?”
1. 1Trek
2. 2Specialized
3. 3Canyon
4. 4Commencal
5. 5Giant
Asked ChatGPT
“What are the best downhill bike brands in New Zealand?”
1. 1Trek
2. 2Specialized
3. 3Santa Cruz
4. 4Commencal
5. 5Giant
6. 6Canyon
Asked ChatGPT
“What's the best downhill bike brand in New Zealand for steep trails?”
1. 1Santa Cruz
2. 2Specialized
3. 3Trek
4. 4Commencal
Searched Google, AI Overview
“downhill bike brands”
1. 1Santa Cruz
2. 2Specialized
3. 3Trek
4. 4Canyon
5. 5Commencal
Searched Google, AI Overview
“best downhill bike”
1. 1Canyon
2. 2Santa Cruz
3. 3Specialized

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KTM or Santa Cruz more popular in search?

This chart shows how often people search Google for KTM and Santa Cruz by name. Each line represents a brand's share of searches for all eight downhill bike brands we track, month by month, from searches in New Zealand.

KTM and Santa Cruz among downhill bike brands in New Zealand, by month

Month	KTM	Commencal	Santa Cruz	Canyon	Giant	Trek	Cube	Specialized
Oct 2025	30.1%	25.8%	11.7%	10.8%	10.8%	5.2%	2.8%	2.8%
Nov 2025	29.8%	23.2%	10.5%	12.6%	12.6%	5.7%	3.1%	2.5%
Dec 2025	27.3%	20.5%	10%	14%	14%	7.8%	3.5%	2.8%
Jan 2026	25.8%	24%	8.9%	16%	13%	5.9%	3.2%	3.2%
Feb 2026	31.3%	21.4%	10.7%	11.6%	8.9%	8.9%	2.9%	4.3%
Mar 2026	25%	24.1%	11%	13.3%	13.3%	7.3%	2.7%	3.2%
Apr 2026	22.2%	25.9%	11.2%	11.6%	14.3%	7.9%	3.5%	3.5%
May 2026	26%	24.6%	13.8%	11%	11%	7.5%	3.3%	2.7%
Jun 2026	24%	24.1%	11.5%	10.1%	10.1%	13.1%	3.9%	3.2%
Jul 2026	25.1%	22.2%	11.4%	11.7%	11.7%	10.3%	4.6%	3%
Aug 2026	24%	27.6%	12.5%	11.5%	11.5%	5.5%	4.5%	3%
Sep 2026	27%	26.2%	11.5%	10.9%	10.9%	6.4%	4.3%	2.8%

How has the KTM and Santa Cruz comparison changed over the last 12 months?

3 findings

KTM was ahead of Santa Cruz in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand moved from 30.1% to 27%, and its estimated monthly branded searches moved from 2.8K to 2.5K.
Across the 12 months ending September 2026, Santa Cruz’s share of searches among downhill bike brands in New Zealand moved from 11.7% to 11.5%, and its estimated monthly branded searches held steady at 1.1K.

How did search popularity change for New Zealand downhill bike brands in September 2026?

2 changes

In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches.
In September 2026, Santa Cruz lost share of searches among downhill bike brands in New Zealand, from 12.5% to 11.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using KTM’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.