Cube vs Trek:Which is more popular by branded search in New Zealand?
In August 2026, Trek had more branded searches than Cube among bike brands in New Zealand. Trek was estimated to have 7.4K branded searches compared to Cube’s 670, and held a 36.1% Share of Search versus Cube’s 3.3%.
Follow Cube vs Trek and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cube or Trek?
Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trek, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Merida | Giant | Smartmotion | Avanti | Cube | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 17.7% | 20.6% | 14.1% | 8.2% | 4.3% | 2.8% | 1.6% |
| Nov 2025 | 35.7% | 14.8% | 18.8% | 14.1% | 8.2% | 4.8% | 2.7% | 0.97% |
| Dec 2025 | 34.2% | 15.5% | 18.1% | 14.8% | 7.5% | 5.9% | 3% | 1.1% |
| Jan 2026 | 30.1% | 17.8% | 18.1% | 14.8% | 8.9% | 6.1% | 2.9% | 1.3% |
| Feb 2026 | 33.3% | 18.5% | 17.3% | 13.4% | 7.5% | 5.8% | 3% | 1.2% |
| Mar 2026 | 28.5% | 20.5% | 16.6% | 15.5% | 9.2% | 5.2% | 2.9% | 1.6% |
| Apr 2026 | 30.4% | 20% | 15.8% | 14.7% | 9.2% | 5.3% | 3.1% | 1.4% |
| May 2026 | 34.2% | 19.5% | 15.4% | 13.9% | 8.2% | 4.9% | 2.9% | 0.93% |
| Jun 2026 | 36% | 18.1% | 15.2% | 12.8% | 9% | 4.6% | 3.4% | 0.9% |
| Jul 2026 | 36.3% | 17.3% | 16.5% | 13.2% | 6.8% | 5.2% | 3.7% | 1% |
| Aug 2026 | 36.1% | 17.2% | 16.5% | 14.3% | 6.8% | 4.9% | 3.3% | 0.98% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Cube and Trek comparison changed over the last 12 months?
3 findings
- Trek was ahead of Cube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cube’s estimated Share of Search among bike brands in New Zealand moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 540 to 670.
- Across the 11 months ending August 2026, Trek’s estimated Share of Search among bike brands in New Zealand moved from 30.6% to 36.1%, and its estimated monthly branded searches moved from 5.8K to 7.4K.
How did search popularity change for New Zealand bike brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Cube’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cube
6 branded search terms
- cube bike
- cube bike gravel
- cube e bike
- cube e mountain bike
- cube mountain bike
- cube road bike
Trek
19 branded search terms
- trek 12 inch bike
- trek 16 inch bike
- trek 20 inch bike
- trek 24 inch bike
- trek bike
- trek bike marlin 6
- trek bike sizing
- trek dh bike
- trek e bike
- trek e mountain bike
- trek full suspension bike
- trek full suspension mountain bike
- trek gravel bike
- trek marlin 4 mountain bike
- trek marlin 5 mountain bike
- trek marlin mountain bike
- trek mtb bikes
- trek road bike
- trek youth bikes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.